seo landing pages vs ppc landing pages blog image

It makes sense to create landing pages on a regular basis for business and marketing reasons – targeting a very specific audience/niche, promoting a specific product or promotion, or just building traffic for a key term and converting visitors into customers based on their intent in their search.But the issue arises when you try to do too many things with one landing page. When someone lands on your site, for instance, selling coat hangers, and you try to sell them a coat. You have to get them looking for what it is it that you sell, and make sure the landing page gives them everything they need to make an informed decision.

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