Would you like to drive traffic to your Website or Blog and even increase the number of people who read your content? Who wouldn’t, you say! Today I will introduce you to some useful strategies to help you generate traffic to the website.  As a result, pave your way in order to give you the possibility either to get your website off the ground or become a trustworthy and successful blogger. The main goal of these methods is not just about quantity. Significantly, we do want to help you improve the overall traffic. But it is also important to draw a quality audience towards websites. Additionally, this means a group of loyal people who follow you regularly that is a loyal customer base.

Quick and Easy Ways to Drive Traffic to Your Website

Interviews can Boost Traffic

Getting in touch with great and acknowledged personalities in your field is a surefire way to boost engagement. Even better, if we want to attract brand new visitors, who have the interest to hear more from reliable authorities such as Influencers or Gurus. The most effective way to do it is by recording a Skype or phone conversation or even by writing an article.

Finally, let’s try to hear your audience’s voice in order to make them feel fully involved. Your guest will be answering back to your follower’s questions and get a clear idea. This way, you are going to strengthen your website’s credibility. Moreover, you gain authority in your niche market and, at the same time, likely the web traffic will skyrocket! Once you do it, it is time to spread the voice out: be sure to give the interview a ripple effect by publishing throughout your Social Media and Newsletter. Besides, I do suggest you kindly ask your guest to do the same to maximize the whole outreach.

Infographics Drive Traffic to Site

Infographics are a stunning way to improve the shareability and coolness of your content. These are incredibly helpful when it comes to showcasing statistics, facts and figures. According to research, this type of content is understandable for Web visitors since it is easier to analyze and remember, rather than plain texts. Even though the text is still pivotal in any kind of communication, images unquestionably capture the attention of the visitor. That’s why there is a relentless rise in Infographic. Primarily because infographics easily process complex information into graphics that can be easily grasped and are easy on the eyes!

So where’s the catch? Timing and skills might hamper you from crafting outstanding Infographics. But do not lose hope! You do not need to be a “Photoshop’s Master” in order to give birth to a groovy Infographic! Nowadays, you can rely on multiple time-saving tools that allow you to manage to create fancy infographics: Canva, Visualize, Piktochart are what you are looking for!

Podcasting (or Tutorial)

Tutorial or Podcast are another consistent way to steer valuable traffic to your web domains. Other than simply getting more traffic, these tools are likely to persuade people to stick around your pages. The user is likely to stay for an average time way longer than the usual one, on comparing it to reading an ordinary article or even having a look of an Infographic. According to the matter, you deal with, you can leverage this tool. Similarly by recording a step-by-step guide or tutorial in order to walk your audience through the same subject. Soon they will benchmark you as a dependable source of information to look at when it comes to solving their issues or tackle their doubts. And your numbers will definitely soar!

To be fair, there are a couple of elements to point out. Tutorials are pretty manageable with a simple camera or a smartphone. A small presentation or an informative video may be feasible in a relatively short amount of time. Of course, you can always bring some improvements the more you get familiar with the instrument. But if you are willing to give the podcast a shot, it’s pretty much different.

Podcasting pays invaluable off but it takes also a huge effort to a very large extent. A podcast is not a shot in the dark: you can not schedule a one-off episode (it will end up misleading and maybe disappoint your audience) but you have to plan like a series of interrelated episodes, their format, and length. So you have to be sure to own the necessary skill set, available staff and time to invest in it. On top of all of this, podcasting may be costly: headphones, mixer, and recording software are indispensable. However, despite it might seem burdensome. So, think wisely.

Social Media Engagement for Driving Traffic

Keeping your eyes wide open on what is going on within your Social Network’s profiles is the best way to keep your authority and trustworthiness very high. An engaged community is most of the time a very happy one! As a result, you will be getting much more traffic to your website. The thumb rule is to monitor what’s happening on your pages. Also, keep track of the flow of the conversation: bring your expertise. Moreover do not leave questions of followers unanswered or unsolved and deliver them spot-on and kind explanations.

If you are going to keep a supportive and approachable attitude, you will establish your website as a well-grounded reference point to count on for all of your community. Try to listen, at least every now and then. It is an efficient way to build up a long-lasting relationship with your followers. It lets your voice heard rather than constantly pitching your products or exposing your standpoints. Ask them something, try to lend your ears to them and, if possible, try to involve them completely by sharing their content!

Youtube Marketing

It is pretty superfluous to say but Youtube is an incredibly valid source of traffic that you do not want to neglect. There are two most prominent reason to bolster this choice:

  • First and foremost, the overall numbers are impressive: Youtube is overcrowded. It is by far the second most used search engine in the world as well as the third most visited Website on the Internet. These numbers speak for themselves.
  • Secondly, Youtube is Google’s property, therefore, your videos may be indexed and ranked within the Google SERP, as well. Videos may even get ranked in the right-side video section on the specific video page.

Youtube is pretty much easy to be integrated with your Social Media channels. Plus, you will be allowed to place some enticing Call-to-actions and tailored link within the description box beneath the video: this way you can invite viewers to take a look at your web pages without being too pushy or self-promotional.

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Publish Regularly and Consistently

Keeping constantly your website (or blog) tidy and updated with fresh and top-notch content is the best way to keep your community as close as possible. If you pop up sporadically, your website might be at stake of abandonment. Besides, even readers that do usually appreciate the usefulness of your content may end up in disappointment. When they sift through your web pages without finding anything new and relevant. Over the long term, the frequency of your publishing schedule is going to positively affect your ranking too. The more engaging content you will be releasing, the more likely you are going to be indexed by search engines.

Massive Facebook Promotion

Unluckily, we are all aware that Facebook organic reach is tremendously plummeting. The average exposure hovers over 5% of your entire community. So let’s be realistic, this means that very few people will accidentally stumble upon your posts. This is why you should ensure to allocate a small fragment of your budget to keep an “up and running” campaign that features your fancy articles. Moreover, be sure to target the campaign to the right people, namely the most likely to be interested in your core business.

Take a Break from your Niche Market!

It is quite understandable that your efforts are mostly devoted to your own business and niche market. You spend all day living it, breathing it in and working on it. On the other side, it may affect your creativity: talking as a chatterbox about the same subjects for months and months can also turn your audience off. Once in a while, it is fully advisable to broaden your horizons by writing about something else, even completely unrelated to your core business. This is a gorgeous way to spark your creativity and, simultaneously, to blow up your follower’s minds: let’s talk about your passions, hobbies or travels you experienced.

You’ll get plenty of insights just by browsing through many other blogs. Aside from the main subject, you can give a new shade to your writing style by varying your language, the article’s typology, graphic’s layout and so forth. This variation is going to pay handsomely off and you will be obtaining a two-fold objective: your usual readers will hugely appreciate it, they won’t get bored and you will likely win some other people’s curiosity (especially the ones that are not fully dedicated to your sector)

Challenge your Audience

Contests are a stimulating way to create buzz around your brand as well as to trigger people’s interest. You can openly challenge yourself by declaring that you are going to achieve an objective by the end of a certain deadline. On the other hand, you can even call your community’s members out. A contest may be super fun and it can impressively promote your Brand around the web through unstoppable word of mouth! It’s not all. Launching a contest brings many other benefits along, mainly to create brand new content.

In fact, you can keep people updated about the challenge is going on, pictures of the attendees, publish a post with the final outcomes, case studies on what you learned during the challenge. Needless to say that updates will lose visibility and importance when the challenge will be over but case studies and follow-ups will become evergreen content to rely upon in the future!

Guest Blogging

Another trusted way to raise your website/blog visibility and, consequently, to gain a load of traffic Guest Blogging. The perks of Guest Blogging are essentially three and all of them are intermingled with our paramount traffic goal:

  • Gain exposure and skew traffic to your websites
  • Positioning yourself as a reputable authority in your field
  • Improve quantity (and most of all quality) of backlinks to your website

Here is a massive list of 1500+ Quality blogs that accept Guest Posts. By contrast, you can accept Guest Blogger on your pages too in order to save the time you should spend by writing it. But be careful with your choice and be sure to host a good quality and skilled author. Point out some clear guidelines to stick to, otherwise, you will waste your time.

Put your Followers at Work!

The sun never sets on “User Generated Content”! In total frankness, this is not the newest trick available on Social Media Marketing but its effectiveness is yet extraordinary. Your followers are not just numbers to show off but a real human being. There are countless ways you can count on your follower’s content:

  • Posting pictures of your followers using your product or service
  • Repurposing some of their Blog posts by giving them the whole credits
  • Asking them to post something specific (how they spend their weekend, where they go on holiday, what are they going to eat on Thanksgiving just to name very few)

Final Words – Best Ways to Drive Traffic to your Website

This strategy is never-ending since followers are always keen and willing to share their own experiences with their favorite Brand and to stay, even shortly, under the digital spotlight.

Well, these are the most critical ways I apply in order to drive massive web traffic to my websites (and my client’s ones). However, I cannot stress enough the fact that driving traffic just for the sake of it is not worth it. The traffic augmentation should be always come along with a stronger and broader community engagement. The more you can delight your followers with content worth sharing, the more they will enjoy staying in touch with you. As a result, spread the words all over to potential members.

Finally, let me tell you that you need to put your mind to it. Even doing all of these things does not bring success and huge numbers overnight and all at once. You need to be consistent with your work to gain your follower’s trust. Also to be acknowledged as a dependable authority to count on. So, enjoy it and buckle down!

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