Instagram has 400 million daily users. 60% of them discover new products on the photo and video sharing platform and 75% of Instagram users take action after seeing a post. In a bid to compete with Snapchat, Instagram also launched Stories feature in August 2016. A year and a half later, there are now 250 million daily active users of Instagram Stories, which is not that far from Snapchat’s numbers. The mind-boggling statistics have made Instagram a gold mine for advertisers and it’s not surprising to know that there are already over 1 million advertisers taking advantage of Instagram’s reach. With so much competition among advertisers already, you need to be extra careful when it comes to designing an Instagram advertising campaign especially if you are on a tight budget. In this article, we will be discussing how you can post-effective Instagram ads and still save money.