Every marketer knows how important it is to stay connected to the audience. Hence, there is a bunch of tools, which help use email marketing in an effective way with ease. Want your subscribers to receive up-to-date information on your product or articles? Want to hit the target? Use these tools! WordPress is a perfect platform for collecting all sorts of data. There are many plugins to connect to your email service. You can also use them to send or receive urgent and relevant information.