Top 10 Social Media Management tools in 2023
In this article, you’ll find ten of the hottest social media management tools recommended by digital marketers.
Social Media plays a vital role in increasing brand values. Moreover, they build a direct communication channel between companies and consumers. As can be seen these days every successful business must have some sort of social media presence on sites like Facebook, Twitter and LinkedIn etc.
Today, there is no small or large business owner who is not advertising their products and services on social media. Also, these platforms are indeed an effective way to get more quality traffic and new leads.
Moreover, as a social media manager, managing these networks for your business not only requires inbound or outbound marketing skills. But also an ideal social media management tool. Additionally, investing time and money in these tools helps in improving the workflow.
Features that an ideal Social Media Tool must have:
- It should plan your social media content.
- A quick response to all inquiries.
- Must be able to publish your social media posts.
- Easily manage your multiple accounts.
- Lastly, it should automatically schedule your social media posts.
Not matter if you are running Windows or Mac these social media management tools are available for both platforms.
Here at Templatetoaster offline website builder, let’s check out some social media management tools for your computer:
1. HootSuite
Without any doubt, HootSuite is one of the widely used social media management tools for individuals and businesses to execute successful campaigns. Notably, within a few years, HootSuite has become the darling for marketers.
Pros
- Has All-in-one Interface.
- Comes with a built-in unique app directory.
2. Spredfast
Spredfast is a powerful tool for managing social media activities. Also, it helps in managing, monitoring and measuring your social media campaigns. Moreover, Spredfast provides solutions to marketers to easily manage their brands on all social media platforms.
Pros
- Integrates with Google Analytics and customer care analytics system.
- Moreover, it can easily format the data in neat graphs for easy comparison.
3. Sprout Social
If you want to grow your social media presence then there is no better tool than Sprout Social. Also, you can easily manage your social media accounts anywhere. Moreover helps to establish communication between brands and customers. Additionally, it’s a single-stream box that helps in monitoring and analyzing your social media activities.
Pros
- In addition, has a well-organized dashboard.
- Also comes with iPhone and Android apps.
4. HubSpot
Notably, it is an all in one inbound marketing, automation, Social media and Email marketing management tool. In like manner, you need to succeed in implementing all your strategies. Besides, it is a very useful tool for mastering inbound marketing techniques. And helps to attract new visitors and make it easy to turn your leads into conversions.
Pros
- Comes with a “Find Companies” feature that lets you research any employee’s information.
- Truly its integration with Gmail, Google Drive, and Google’s calendar helps in better communications and coordination.
5. Pardot
Pardot is one of the fastest-growing social media management tools that helps in powering social media accounts and driving and converting leads. In addition, helps in increasing revenues and driving better results from campaigns. A cutting edge technology helps the marketing and sales team to work together to easily managing online marketing campaigns.
Pros
- It is highly customizable and has great customer support.
- Moreover, it integrates with Salesforce CRM and comes with a lead deck that provide real-time activity updates.
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6. Sendible
Manage your online presence with Sendible. Truly it is a social media management tool that helps companies analyze the data received from social media accounts like Facebook and Twitter. Besides this tool helps marketers to have better customers engagement. Indeed Sendible is a very helpful tool for managing multiple brands.
Pros
- It helps in optimizing the time of the posts.
- Gets done with analyzing the result and has text messaging and email functionality.
7. Buffer
The buffer is one of the easiest social media tool available in the market that helps in managing all social media activities without any worry. Also provides systematic analytics data regarding engagement and post reach. With Buffer, you can easily schedule your social media posts.
Pros
- Can help to hide users information.
- Moreover helps in optimizing Twitter updates.
8. eClincher
Take your social media activity to a whole new level with this powerful social media management tool eClincher. Additionally helps in publishing, scheduling, monitoring and increasing your web presence. Also helps in simplifying the social media activities of a small business owner.
Pros
- Supports Auto Post, Unified social Inbox, and Post preview features.
- Also supports Feedly for content creation.
9. Crowdbooster
This social media tool provide all the data and stats that help to convert leads by getting the right customer at the right time.
Pros
- It has a clean interface and you can easily export data into CSV format.
- Moreover, it comes with a time frame option that helps in easily scheduling updates.
10. Tweetdeck
This free to use Twitter social media management tool is specially designed for users who love to tweet and always keep themselves updated with the latest national as well as global trends. Besides it easily connects multiple accounts for free and can easily schedule tweets in advance. It gives your Twitter account special powers that help in implementing your social media marketing plans.
Pros
- Firstly, it is a user-friendly tool that provides you with the ability to preview photo and video links.
- Truly its column feature allows you to easily view all Twitter tabs into one screen.
Conclusion – Best Social Media Management Tools
If you are looking for ways to enhance your social media marketing? Then do make sure to check out these social media management tools. In like manner, these tools help to simplify your job. Also, these tools help you manage your time effectively and get better results from your social media marketing.
Have social media marketing tools you love but I missed? Share your favourites in the comments below.
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Hey Naveen, that was a great read!
While there are certainly some differences in how social media are managed by small and medium businesses compared to enterprises, what you stated about no small or large business not advertising on social media is very true. I find social listening a highly relevant aspect of social media management, no matter what size of a business is. The owners should be aware of the online conversations about their brands whether they have a dedicated person for the job or not. Nowadays everyone can mention brands on different places all over the internet and businesses simply can’t afford to leave those mentions unanswered. Tools like TweetDeck, which personally I like a lot, or Hootsuite can be nice solutions to start with that will allow for free monitoring. Free options have some limitations, though, but there are also tools like brand24.com that are paid but offer a range of various features that provide invaluable insights.
Interesting article Naveen. Although I must say DrumUp is another tool which is certainly up there with the best content marketing tools. I’ve been using it for a while now and haven’t looked back since. Check it out – https://drumup.io and if you like it, please include it in your future lists 🙂
Try to use hub.beeders
Hi Naveen, thanks for the post. One of the most simple and interesting social media management tools – kuku.io, schedule social media posts to multiple social media networks and enjoy social media analytics for free (in light version)! Also they have posting to Telegram. Think you will find all pros and cons in the next review 😉
Now I’m using eClincher and it’s favorite! 100% recommended.