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How to Install Google Analytics on WordPress Manually (without plugin)

by Sam Cyrus

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Google Analytics is one of the most valuable tools available for websites, and what makes it a favorite of everyone is the fact that it’s free to use. You can use it to evaluate what’s working and what’s not working with your website, and it’s a great source of information about your website visitors. With more and more businesses using WordPress to develop their websites, it’s important to know the ins and outs of installing Google Analytics to work with your WordPress business website.

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SEO Landing Pages vs. PPC Landing Pages – Best Practices (2017)

by Tim Brown

seo landing pages vs ppc landing pages blog image

It makes sense to create landing pages on a regular basis for business and marketing reasons – targeting a very specific audience/niche, promoting a specific product or promotion, or just building traffic for a key term and converting visitors into customers based on their intent in their search.But the issue arises when you try to do too many things with one landing page. When someone lands on your site, for instance, selling coat hangers, and you try to sell them a coat. You have to get them looking for what it is it that you sell, and make sure the landing page gives them everything they need to make an informed decision.

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6 Digital Marketing Tools for Time-Starved Managers in 2017

by Francesco Osimanti

6 Digital Marketing tools for time-starved managers blog image

When it comes to run a well-rounded Digital Marketing Strategy, we have to face countless different tasks. Shortly said, if we do not accurately plan our activity beforehand, we may end up in a time-sink! All of us involved in this field strive to preserve as much time as possible with a view to better focus on what counts the most: content creation! Squandering time in the same repetitive tasks keeps us away from the main objective and it may lead to shabby content, poor communication and lower engagement of our communities. In this scenario, we can count on some helpful tools that are capable to wisely balance task automation with the unmissable personal touch. Along this blog post, i will be introducing some helpful tools that have been tailored to reduce time-waste and keep our Digital Strategy smoothly up and running!

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7 Editorial Calendar Tools to boost your Content Marketing

by Francesco Osimanti

Editorial Calendar Tools for Content Marketing blog image

As Digital Marketers we do oftentimes regard Content Marketing as a pretty new industry to deal with. Though it still has to do with content creation and there's no need to point out that we have been generating content since the dawn of times! Needless to say that the concept of Editorial Calendar was already born with the rise of the publishing industry. Press agencies and publishing houses are used to plan content with a noticeable advance. The fast-moving Web Marketing's environment does not allow us to be so far-sighted. However, editorial calendars are an amazingly helpful tool to rely upon and to flawlessly organise our workflow.

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14 Tools to better manage your Twitter pages

by Francesco Osimanti

tools to better manage your twitter pages

Nowadays, you can leverage a countless number of Twitter management tools to improve and streamline your daily tasks on the platform. Just by looking around search engines you are going to be overwhelmed with them. The truth of the matter is that most of them are meant to carry out just a single tiny task while others are spoiled with tons of awful advertisement. I tried to summarize and spell out some of the most helpful Twitter tools to better manage your Twitter pages. Or at least the ones i think are the most useful to any busy Social Media Manager on earth! These tools may serve a huge variety of purposes such gaining traction with your sales, better disseminate your content, tracking your data down, raising the number of your followers or promoting your blog. It is just up to you.

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10 Proven ways to Drive Traffic to your Websites

by Francesco Osimanti

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Would you like to boost traffic to your Website or Blog and even increase the amount of people who read your content? Who wouldn't, you say! Today I will be introducing you some useful strategies to pave this way in order to give you the possibility either to get your website off the ground or become a trustworthy and successful blogger, as well. The main goal of these methods is not just about quantity: we do sure want to uplift the overall traffic but what is even more critical is to draw quality audience towards our websites that mean a group of loyal people who is supposed to follow you on regular basis and over the long run.

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5 surefire ways to choose the right Social Media for your Business and Brand

by Francesco Osimanti

5 surefire ways to choose the right social media for your business

Despite the kind of business you are running (small, medium or large), you can count on Social Media content to stand out from the rest of the crowd: plain text, infographic, videos, podcasts and the list goes on. All of these tools have may consistently improve either your outreach or content effectiveness. Keep in mind that nowadays, everything you do or say on Social Media is like a truthful extension of your own Brand, a sort of “Social Body Language”. Needless to say that the way you are going to choose the Social Networks for your business will be critical.

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