WordPress is SEO-friendly and no wonder over 25% websites run on this platform (most popular sites include Wired, Time, Lifehack among others).
If you are a WordPress website owner, we know it is important to you that your site ranks among the best in the search engines. Not just Google, but even in other search engines.
Reasons for this are obvious.
What comes to your mind, when you think of advertising your business? Probably extra expenditure. Right? But, what if you get a chance to earn extra money by posting a video about your business. YouTube is the biggest video sharing platform and gives you the authority to post your videos and earn money. But, with the change in the YouTube monetization policy (AKA YouTube Demonetization), not every creator is eligible to earn money, there are some parameters now, which a video has to go through in order to get advertisers.
Instagram has 400 million daily users. 60% of them discover new products on the photo and video sharing platform and 75% of Instagram users take action after seeing a post. In a bid to compete with Snapchat, Instagram also launched Stories feature in August 2016. A year and a half later, there are now 250 million daily active users of Instagram Stories, which is not that far from Snapchat’s numbers. The mind-boggling statistics have made Instagram a gold mine for advertisers and it’s not surprising to know that there are already over 1 million advertisers taking advantage of Instagram’s reach. With so much competition among advertisers already, you need to be extra careful when it comes to designing an Instagram advertising campaign especially if you are on a tight budget. In this article, we will be discussing how you can post-effective Instagram ads and still save money.
Picking the right web host can be a difficult choice. There are thousands of web hosting companies out there providing the same product at similar prices. Your decision is an important one that you must get right the first time. When considering your options for a web host, should you be concerned about the server location? Does it have any effect at all on your website’s page ranking?
There are a number of reasons why brands spend a lot of time, money and effort on great website design. Many of them just want to have an attractive appearance, but only a few take into account the impact it will have on Search Engine Optimisation (SEO). Digital Marketing is mainly concerned with promoting your brand and what you offer. Therefore, you need to design pages within your website with this in mind.
Many factors are considered when choosing a domain name, though business owners focus more on those that help their Search Engine Optimisation (SEO). Google has always upgraded its algorithms and has made everyone wonder what the right approach to naming a domain is. This is a debate website owners usually have before creating a site. All in all, you need to make sure your domain name has no negative connotations, is void of unnecessary jargon and doesn’t look spammy.
If you are indulged in setting your ecommerce business, it’s the right time to publicize it globally over the web. It can be done by attracting users towards your ecommerce website. Driving traffic to your online store is relatively easy but it demands prolific knowledge and tactics to be used in the entire process.
Facebook has made chatbots popular. These online assistants are now an important part of the web. Chatbots can help a site visitor enjoy a better experience using the site. They help increase on-site time and reduce bounce rates. Marketers know that low bounce rates are vital. So, they use every tool possible to improve this data. There are lots of tools and strategies that can help you. Chatbots can be a very useful tool for the digital marketer today. This piece takes a look at chatbots. It shows you how they can help you achieve your aim of better on-site performance.
The access to the internet through the mobile devices has increased a lot in the past few years. This has given rise to the responsive web designs which are far superior to the desktop websites, load quickly and specially designed for mobiles only. This means that it offers an improved user experience the people are looking for. So you can say that your website should be mobile friendly in order to catch the attention of the mobile users.
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