“Slow and steady wins the race” – but does it hold any water in the world of Internet? We access a link and it doesn’t load in 2 seconds. Our patience runs out and we move on, guilt-free!

One of my readers informed me recently how bloated my WordPress website was and had it not been for his loyalty, he would have ditched me for some other website with similar content and faster speed. It got me thinking of all the traffic and reader-base I had literally ‘blocked out’ because of my ignorance. Not to forget, how it tanked my SERP rankings.

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