10 killer tips to create a successful and SEO friendly blog post
Writing an amazing blog post is a skill. Making it a successful SEO friendly blog post is an added advantage. Gone are the days when the writers were just concerned with the writing part of the blog. Nowadays when you have your own website, you are pretty much in charge of everything- from enriching your media content to making the site more optimized.
However, it is not as difficult as it seems. If you follow some of the many techniques available, you can easily optimize your posts so that they rank higher in the search engines.
Here at Templatetoaster website builder, Read on for some of the simple, yet, needed tips to turn your regular blog into a successful and awesome blog.
1. Know your audience
Before embarking on your blog writing journey, get a deep understanding of what you are going to write and for whom. While writing an SEO blog post that has a global audience is the best bet, sometimes the target is a specific group for which the content is originally meant to be. Such a blog post has some specific points that need to be taken care of. So it is always prudent not to take any chances and know your visitors before writing the post.
2. Content is the King
An important factor for a successful SEO friendly blog is to know that content will always be the master. Just write in a natural and engaging tone without sounding too promotional. Let your content speak for you. Include other content forms such as images, video graphics, GIFs etc. Also, bear in mind to avoid any prejudice and be bias-free if you are writing for a global market. Remember that if the users like your blog, the search engines too will.
3. Focus equally on Quality and Quantity
While both the aspects (quality and quantity) of an SEO blog are viable, quality holds the edge by a meagre amount. An SEO friendly blog should have a minimum of 300 words. Make sure you keep alternating the types and lengths of your posts so that it does not lack in variety as well as interest. Keep the quality enriched by placing keywords at equal proportions throughout the article. You should also aim to wrap up the content in less than 4000 words until required to do so. Anything more than that will be uninteresting to the readers, and probably scare them away!
4. Don’t Forget the Meta Descriptions
If you are looking for your SEO blog to do better in search engine rankings, bear in mind to use the meta descriptions. These are the small text descriptions that appear below the blog title on various search engines. Firstly, they give a vague idea what your content is about. Secondly, they tell your readers why they should open the links. A keyword present in the meta descriptions will always go a wrong way.
5. Link to your Previous Articles
Linking, whether internal or external, is important for a number of reasons. When you link your blog to the previous articles, you are claiming a sense of authority on the subject. This will enable high page views, which in turn, means a higher ranking in the search engines. External links such as Wikipedia, wherever necessary, instigate a sense of trust in the readers. Plus search engines will also reward your post for relating to the external links.
6. Be Careful about SEO points
While the search engines will take care of most of your SEO needs, you can also implement some of the points at your level. Remember to include meta tags, images, and keywords for a better SEO friendly blog. The keyword density should be in between 1% to 3% for an article of 700 words or so. Don’t try to stuff up keywords forcefully into the text. Use LSI keywords to indicate a superb mix of keywords in your blog to optimize the content.
7. Break down into subheadings and paragraphs
The key to a successful blog is its ability to engage users. For this purpose, break down the structure of your text into different parts- first a short introduction, a body and lastly a conclusion to sum it up. Break down the body into subheadings and paragraphs that make sense. The paragraphs should be short and concise with an average of 4-6 lines each.
8. Keep the blog updated
Keeping your website updated means not only publishing regularly but also updating the content of previous blog posts periodically. Generally, publishing once or twice a week will help the search engines to think that your website is alive and a great resource for information. This will ultimately help in higher SEO rankings. Plus, by updating your previous post you are showing the users that there is no room for any outdated content on your blog/website. Remember what’s in trend sells!
9. Get a second opinion
Always get a second opinion before you actually publish the blog. Sometimes, when we write, we tend to write in a flow surpassing some of the grammatical mistakes that we might have made. Other times these errors may not get caught due to one or the other reason. So it is always better to have somebody else take a look after you have finalized the blog. The person will give you a bias-less opinion of the changes to be made in your content.
10. Encourage Sharing and Commenting
Last but not the least; you must remember to share your SEO friendly blogs on various social media platforms like Facebook, Bing, and also encourage the visitors to share. One of the best ways of sharing is by placing the social media buttons at the end of posts and using them calls to invite them to share.
Most importantly, for all the above points to be successful, make sure to write a very, very good post.
To wrap it all up, these are some of the main points necessary in writing a good and successful SEO friendly blog post. Let us know if we have missed any of the crucial points in the comments section below. Happy blogging!
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