With content marketing being an important factor for many businesses, the ability to quickly and easily communicate with customers becomes paramount. Not too long ago, creating and updating a website was a difficult process that became an important factor in project management. The development of content management systems (CMS) meant many of the common problems were resolved, enabling a business to focus more on the quality of the content. A CMS won’t always be appropriate for a business, but the following benefits might make sense for your own content marketing.

Instant Updates

Speed of implementation is important for most online businesses. The ability to quickly publish important news and content is expected by both customers and business owners, so the system has to accommodate this. A good CMS will have been set up to make creating and publishing content a quick process.

Sitewide Changes

Making sitewide changes on a typical static site can be difficult. Individual changes might cause issues with certain pages, leaving technical issues or site vulnerabilities that are time-consuming to deal with. A CMS allows you to make changes from a single dashboard, so the updates are established throughout the site.

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The ease-of-use of a CMS is one of the most attractive reasons for implementing one. Content Management Systems consider Content and it Appearance two separate things, you need to install a theme/template for the front end display of the website and and add content from the backend. There are lots ready made themes out there but if you need a custom and unique one, use a WordPress theme generator like TemplateToaster to create WordPress theme and create your own website. Most content creators are not overly technical, while employing dedicated employees to oversee site updates takes away resources from other areas of the business. Also, when you have a simple management system, finding the motivation to publish regular content is far easier.


There is no way to guarantee complete website security, but a quality CMS will be continuously updated to deal with security issues. The developers of the CMS, along with the community of users, will be vigilant of any vulnerabilities, so any problems will be dealt with. Problems with most systems happen when users don’t update the software or additional plugins, but frequent maintenance will ensure you stay secure.

Simple Workflow

If you have a number of employees involved in content marketing, having a simple workflow is essential. Your CMS can ensure all team members can have appropriate access, with certain areas like code updates limited only to specialists. Content can be created, updated, and published by various team members, remaining in draft mode until everything has been thoroughly checked. Check out our WordPress theme builder.

Popular CMS Examples

There are many CMS platforms you might consider, but most websites won’t require anything too specialized. The most popular CMS is WordPress, with 25% of all new websites using the platform. Joomla is another open source alternative that is used by a number of known brands. Drupal is another respected name, though it is not always considered as user-friendly by beginner web designers. You might prefer an alternative to meet your needs, but the majority of people use these CMS platforms for their sites.

WordPress Usage Trends

WordPress is one of the most popular CMS. Builtwith aggregator lists it at top among CMSs

Extremely simple sites might not require a CMS, but it can be worth considering them anyway. Content marketing is becoming necessary for driving traffic and building a brand, so there may come a time when you need to publish regular updates. Find a CMS that suits your needs, install it in minutes, and you can start implementing your content strategy.