The smartphone has taken the Internet by storm. And this is the primary reason for the rapid increase in the use of responsive web design technology. Do you want to learn the responsive web design? If so, then continue reading the post and find out more about this growing technology.

The number of mobile users is increasing at an astronomical pace. And so does the demand for the mobile version of sites. hence, the concept of responsive web design which is also known as RWD comes into play.

Responsive web design is a technology to design responsive web pages. That means pages are created in such a way that they should be able to respond according to the user’s behavior such as a platform, screen size, and orientation. In this article, you will learn the fundamentals of responsive web design. Furthermore, the benefits of having a fully responsive website for your business.

What is Responsive Web Design (RWD)?

Term Responsive web design (RWD) coined by Ethan Marcotte is a technique or an approach that lets you design a website which works perfectly on every device irrespective of the screen size. It is a web development practice of providing optimized and user-friendly web pages that work flawlessly across a wide range of devices and web browsers. This method involves images, layouts, flexible grids, and media query (@media). Using all these components in a website makes it compatible to accommodate resolution and scripting abilities of varied devices.

The responsive design technique makes your website respond immediately and automatically according to user’s preferences. Thus, you don’t have to create a website for mobile phones and desktops separately. Basically, the elements used in the responsive website are capable to respond differently on different devices.

How Does Responsive Web Design Work?

Unlike traditional fixed websites which use pixels, responsive websites use fluid grids. Each page on your website is sized by percentage. Let’s suppose you have four columns, you need to define how wide they should appear in relation to other columns, rather than how wide every column individually should be. And this doesn’t limit here, all the images are managed and resized in the same manner. So that even they should remain in its column.

Responsive web design can take a little practice to get it right. Therefore, you can use frameworks rather than wasting your time and efforts for replicating a design. You can use responsive web design frameworks like Bootstrap or Foundation to create a website.

Benefits of Responsive Design

  • Improved user experience regardless of device size
  • Fully SEO optimized site to attracts more visitors
  • Highly cost-effective
  • Easily scalable design
  • Boost traffic that leads to more sales and conversions
  • Flexible design that can flow through all size screens
  • Easy to maintain a site
  • Better reach for customers on smaller devices
  • Saves time and efforts
  • Analytics and reporting takes place at a single place

Cons of Responsive Web Design

Undoubtedly responsive web design has plenty of benefits to offer, but so, of course, some difficulties too that you have to overcome in order to make your site a success.

    • Additional HTML/CSS needed:

As you may know sometimes lot of additional HTML and CSS need to be added for a proper responsive display, and it adds up to the load time and complexity. For example to add a pricing tables you need to add a table structure for Desktop displays and a Div based structure for mobile devices and you’ll be hiding one depending on the viewport.

    • Compatibility issue with old Browsers:

Lots of old web browsers do not support latest web standards and hence the Responsive Web Design implemented by you using latest techniques won’t work there.

Additional Resources to Learn Responsive Web Design:

A List Apart
W3Schools HTML Responsive
W3Schools CSS Responsive
Google Developers Responsive Web Design Basics


Certainly, this age of web design and development is more demanding and keep up with the latest trends, and you need to be at the front foot all the time. Responsive web design can be your best stepping stone to stay ahead of time. And astonishing web design software like TemplateToaster is always there to reinforce your online presence. You need to see it for yourself to believe it. However, Google also gives preference to websites which are not only available for desktop but also, for other devices like tabs, smartphones, laptops. Check out Indesign vs Illustrator, graphic design trends 2020 and web design trends 2020.
So get your fully responsive website today and feel free to drop your queries in the comments section below.