Whether you are running a small company or a large organization, having strong customer relationship management can help you manage your business. And in this Zoho vs HubSpot guide, you will learn the key differences between the two. Any platform which is capable of keeping track of customer relationships, managing leads, and sales can help you grow effortlessly.

Generally, any company needs tools that can ease the process of marketing, sales, and services. And two tools that I am going to discuss in this guide are strong competitors with plenty of advanced features. When we talk about customer relationship, it is perfectly integrates with other tools used by the organization.

Zoho vs HubSpot: What are they?

When you create a website, Zoho and HubSpot both are best platforms that helps you manage the entire data regarding your customers and leads. Furthermore, it allows you to automate the interactions and analyze your relations with your customers. So, let’s start this comparison between Zoho vs HubSpot and see which is right for your business.

What is Zoho?


Zoho offers best solution that caters to your business needs. It offers everything for small to medium-sized businesses. Zoho helps companies to build, maintain, and elevate their relationships with their customers. They provide tools for almost everything from sales, marketing automation, customer analytics, and reporting.

Zoho makes you work smarter instead of putting so much hard work. You can use the AI-powered sales assistant, Zia (Like Apple’s Siri) to find any information regarding your data.

What is HubSpot?


HubSpot customer relationship management tool aimed at sales and marketing automation. You will find everything from marketing, sales, and customer service under one roof, with a completely free at its core. It lets you control the entire content and marketing performance with ease. And the tracking feature gives you the freedom to track users and their activities.

HubSpot is one of the simplest tool that many users like for its great user experience (UX). When all the features of HubSpot i.e. Marketing, Sales, and Services are used together, they provide you even better results.

When to use Zoho?

Zoho is an ideal solution for the people associated with sales and those who are looking for an affordable tool to manage leads and contacts. However, other features of Zoho such as social integration make it more approachable.

Even the free version of Zoho includes all its core features and helps you learn about this compelling platform before you purchase the premium version. The only limitation you may find is that under the free version, it allows only three users. Thus, it is a great option for small companies though.

When to use HubSpot?

HubSpot is suitable for companies of all sizes. Especially those who prefer a plan that incorporates various required features to run their business perfectly. And the free HubSpot plan provides most of the features that can help you get started quickly. As HubSpot offers you core features along with other management tools. It has a highly intuitive interface.

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Zoho vs HubSpot – Comparison Table (2020)

zoho vs hubspot differences

Key Differences Zoho HubSpot
Free Plan Yes Yes
Basic Plan ₹12/month $35/month
Learning-curve Low learning curve Medium learning curve
AI-Assistance Available Not Available
Free Trial 15-day Free Trial Sometimes
Google Analytics Integration Available Not Available
Mobile App Available Not Available

Zoho vs HubSpot – Key Differences

Zoho and HubSpot both are brilliant substitutes for each other. But as we know there is no such “one-size-fits-all” solution. Therefore, it will be fair to get to the bottom via this comprehensive comparison and then decide which platform is better for you. Let’s start off.

Zoho vs HubSpot: Which offers the best Pricing?

Both Zoho and HubSpot have basic as well as some premium plans to help you get the most of the platforms.


You can start with a free trial and when you get completely satisfied with this service you get the Zoho premium plan. However, the plans are really flexible and you can easily switch between plans as and when required. Below are the plans that you can enjoy with Zoho.

  • Zoho – Free Edition
  • Standard – $12/month
  • Professional – $20/month
  • Enterprise -$35/month
  • Ultimate – $100/year (This plan is available only if you purchase the yearly plan)

zoho pricing

All the plans offer different features including the features from the previous plan. So, as you grow from a small plan to a higher plan, you will receive more features plus the existing features.


HubSpot also has a free trial offer going among other HubSpot premium plans. And the trial includes various essential features that can help you get started quickly. It allows you to get access to HubSpot’s free sales, marketing, contact management, and service with HubSpot.

And here’s what other HubSpot premium plans have to offer you.

  • Starter – $35/month
    • Capture and convert leads
    • Understand your leads
    • Engage your leads
  • Professional – $560/month
    • Automate and personalize your marketing
    • Get found online
    • Optimized conversion rates
    • Measure traffic and conversions
  • Enterprise – $2,240/month
    • Manage your team and brands
    • Extend the platform
    • Analyze revenue with full control
  • Starter + HubSpot – $335/month
    • Create engaging content
    • Engage your leads
    • Capture and convert leads
    • Understand your leads
    • Get found online
    • Personalize experiences

hubspot pricing

However, one interesting thing about HubSpot is that it also offers something similar to pay as go plan. That means you can exclusively choose how many contacts you want to add to your contact list. It says you can manually add some additional contacts as per your needs and you will be charged accordingly.

Similarly, HubSpot covers several plans under other categories i.e. Sales Hub, Service Hub, and HubSpot CMS. And all these categories have different plans with a different set of features.

Zoho vs HubSpot: Marketing Automation

If any tool is able to provide you the strong digital marketing tools list and features to automate your marketing and sales funnel, then I don’t see any reason to not choose one such platform. And Zoho and HubSpot both offer you this feature with amazing functionality.


zoho marketing automation

Zoho Marketing Automation covers many important segments that enable you to efficiently run your marketing campaigns. You can easily use this marketing automation tool to improve your campaigns and lead conversion rates. It covers areas such as

  • Marketing Analysis
  • Lead Nurturing
  • Survey Campaigns
  • Google Ad Campaigns
  • Webforms
  • Card Scanner
  • Event Management
  • Email Campaigns
  • Sub-Campaigns
  • Customer Segmentation

This way you can strengthen your relationship with your customers and improve the sales funnel.


hubspot marketing automation

HubSpot is another powerful tool in terms of marketing automation. With marketing automation, you can utilize every lead’s behavior to tailor content, emails, offers, content, and launch high-impact marketing campaigns. It further lets you

  • Create content without any professional help
  • You can drive traffic to web pages
  • Convert leads into customers
  • More visitors that turn into qualify leads
  • Efficient team hierarchy
  • Record and organize every customer interaction

However, you can easily engage your visitors in real-time live chat. And convert it into prospect users.

Zoho vs HubSpot: Which is easy to use?

Any CRM platform should be capable of, well understanding your business needs and what exactly you need to improve your business. Also, it shouldn’t be complicated to use. As you may have to face data loss while shifting from one tool to another tool. Therefore, make a wise choice at the first go itself.


If we talk about Zoho, then you can easily enjoy its simple-to-use drag & drop interface. You can easily collect information about your users and that information to create effective campaigns. It combines your Google Ad with your sales data so that you can analyze and identify which ads and campaigns are helping you convert maximum leads.

There is an array of useful features that you can enjoy with Zoho. However, with the help of Zoho your entire team from sales, marketing, customer services, Collaboration everything under one roof. And you will not have to use any other email marketing software or any other to boost productivity.


HubSpot is one of the simplest solutions we can think of. For all the professionals and those who are not so tech-savvy can easily get used to HubSpot’s dashboard. Because it has a highly intuitive user interface with plenty of features.

You can also make use of plenty of integrations that come with HubSpot. It can help you increase your range. However, you can create compelling campaigns to boost your sales and business with simple and efficient strategies.

Zoho vs HubSpot: Which is easy for Integration?

No matter which tool you are using, the privilege to integrate other will always add to your productivity. And both Zoho and HubSpot excel in this area of integration support.


zoho integration

Zoho was made with the aim to serve small to medium-sized businesses. And its clean interface adds to it. However, the ease to use various useful integrations such as G Suite, Mailchimp, Shopify, Slack, Twilio, WhatsApp, GoToWebinar, Xero, Facebook Ads, Zapier, GetResponse, Chatbot, and many more.

Although Mailchimp is also a strong competitor when it comes to email marketing services. And that may interest you to read about ActiveCampaign vs Mailchimp, Mailchimp vs Sendinblue, Sendinblue vs SendGrid, and so on.


hubspot integration

Similar Zoho, HubSpot also offers you a range of strong integrations to ease your workflow. HubSpot provides you support for hundreds of integrations such as Mailchimp, Zendesk, ActiveCampaign, Salesforce, iCloud, Nimble, Outlook, Pipedrive, and more.

Zoho vs HubSpot – Which is best for you?

When we compare Zoho vs HubSpot both have a strong feature list with their own limitations and strengths. However, if you want to start with a free plan that not only is free but also facilitates you with the required features to improve your online marketing campaign for your business. But the question remains the same which tool is best for you or your business? Well, the answer totally depends on your business requirements. And the aforementioned

If you are quite low on budget then you should consider the Zoho to get started. It comes with intuitive design, lightweight, and easy-to-use interface, pre-loading dashboard, and many more features that make it an optimal choice. On the other hand, HubSpot can solve all your digital marketing software needs. If you are really serious about scaling up, you can choose either of the tools. And if you need any help then feel free to leave a comment below.

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