If you are not sure which email marketing platform among Sendinblue and Mailchimp is perfect for your business model, then this detailed comparison will help you make your choice. Both of these tools are efficacious. And this Sendinblue vs Mailchimp key differences guide will help you better understand them. I am sure by the end of this Sendinblue vs Mailchimp differences guide you will be able to decide which email tool to choose and which is better?

With dozens of email marketing software available in the market, picking the one best option can be really tough. Especially when the comparison is between the top players in the industry i.e. Sendinblue vs Mailchimp. They are loaded with useful features but at the same time, they are a little less or above from each other at some points.

Having said that, these factors which make them the best choice over the other are broken down into further categories in this tutorial for your quick understanding. So, let’s begin the challenge Sendinblue vs Mailchimp and get to know them in detail.

What is Sendinblue?

Sendinblue offers cloud-based email marketing tools. It helps companies to grow their business and initiate an automatic marketing campaign regardless of their budget.

Sendinblue is the cheaper alternative to MailChimp and many other email marketing solutions present in the market. It comes with a free version, free trial, and amazingly affordable premium plans that cover a range of features.

Sendinblue was started as a small company and with the impressive teamwork and collaboration, they have managed to become one of the best email marketing solutions in the industry. It has certainly raised the standards of email marketing in almost every aspect.

What is Mailchimp?

Mailchimp is an extensive email marketing solution for small businesses. It lets you manage and build your customer base with ease. It comes with a free plan and some paid plans to expand your business. You can easily create mailing lists, newsletters, hundreds of integrations with built-in security and much more.

The premium plans of Mailchimp covers various features that, of course, you won’t find in the free plan. And these features will help you organize your marketing plans on multiple channels online and automate repetitive tasks.

Mailchimp was founded in the year 2001 and is now headquartered in Atlanta. However, other offices located in Brooklyn, Oakland, and Vancouver. It was founded by a web design agency called the Rocket Science Group.

When to use Sendinblue?



  • When you need a free email solution.
  • You should use Sendinblue when you are low on budget and wish to use various advanced functionality.
  • When you want to start a successful email marketing campaign for your business.
  • Using Sendinblue gives you marketing automation experience.

Grab Sendinblue

When to use Mailchimp?


  • You should use Mailchimp when you want to connect to your users via a mobile app.
  • When you want to use several powerful integrations to elevate your business.
  • When you want to reach people in a personalized manner and initiate more behavior‑based campaigns.

History of Sendinblue

  • The company was founded in the year 2012 by Kapil Sharma and Armand Thiberge.
  • It was initially designed for small to medium-sized businesses.
  • The company office is located in Seattle (United States), Paris (France), Delhi (India), and Berlin (Germany).
  • You can easily carry out email marketing, send transactional email, carry out marketing automation, customer relationship management, landing pages, Facebook ads, retargeting ads, SMS marketing, and much more.

History of Mailchimp

  • Mailchimp was founded by an American company, Rocket Science Group in the year 2001.
  • It has gained immense popularity since then and has become one of the topmost email marketing services.
  • Initially, it was a completely paid service, but later in the year 2009, they started a freemium model.
  • It is the best solution to reach maximum number of audiences.

Sendinblue vs Mailchimp Differences – How do they stack up against each other?

How you plan a marketing strategy for your business will greatly affect your customer reach. Most importantly, which software you are using for your marketing creates a big difference. Generally, people get confused between the most widely used Sendinblue and Mailchimp. That is why I am doing this comparison between Sendinblue vs Mailchimp to clear all your doubts up.

Both platforms are suitable solutions for any small to medium business to grow and expand effortlessly. But of course, they both have a different set of features under many paid and free categories that differ from each other.

Sendinblue is more scalable and facilitates you to be more personalized with your emails. Hence, the emails will be more influential. On the other hand, Mailchimp is quite expensive when it comes to expansion.

Sendinblue vs Mailchimp – The Complete Comparison (2020)

sendinblue vs mailchimp comparison

Sendinblue vs Mailchimp Differences Sendinblue Mailchimp
Free Plan Yes Yes
Ease of Use Easy Simple
Marketing Automation Yes Yes
Database Automation Available Not Available
Guides & Tutorials Yes Yes
Transactional SMS Available Not Available
Free Unlimited Contacts Yes No
Free Plan CRM Unlimited Contacts 2,000 Contacts
Custom Workflow All Plans Premium Plans Only
Landing Page Editor Yes Yes
Email Templates (Free Plan) 70+ 5

Sendinblue vs Mailchimp – Key Features

Let’s dig a little deeper and learn how similar or different Sendinblue and Mailchimp’s features are.


Segmentation is the true foundation of successful marketing planning. In order to optimize your emails and increase open & click rate, email list segmentation is highly required. Sendinblue and Mailchimp both provide you the segmentation feature.

Sendinblue lets you personalize your emails for your users and prospects. Along with the functionality to track the metrics and KPIs of different marketing tactics.

As per Mailchimp “On average segmented campaign results in 23% higher open rates and 49% higher click-through rates than unsegmented campaigns.” Of course, when you know, whom you are talking to, you can be more specific. And that’s what segmentation is all about. You can opt for target-based behavior.

Marketing Automation

Marketing automation as the name suggests lets you do more with less simply by automating tasks in your workstream. When you have defined tasks in your workflow, you can easily automate them.

Sendinblue makes things such as sending emails, managing contacts while making different lists, updating contact databases, and sending SMS pretty simple. You can automate these tasks and free yourself from the burden to remember doing them repeatedly.

Sendinblue vs Mailchimp marketing automation

Sendinblue allows you to create an automatic workflow so that you can continue with your business. Whereas, by using Mailchimp’s automation feature, you can convert abandoned carts and follow up on purchases your users are making. Furthermore, you can recommend products to users similar to the ones they are browsing, purchased or have willing to purchase.


It is a common phenomenon to rely on various third-party integrations to run your business seamlessly. Even I have also added multiple integrations for a smooth workflow. It really helps.

Mailchimp offers you hundreds of integrations to make it easier for you to stay connected with other tools you are using to make your business successful. It offers many widely used tools such as Canva, Livechat, WooCommerce, Zapier, Typeform, Autopilot, etc.

Whereas, Sendinblue offers you loads of other important integrations such as WordPress, PrestaShop, Drupal, Magento, WooCommerce, Optinmonster, Shopify, Google Analytics, Zapier, Jimdo, Wix, PayPal, and many more.

Both have their own pros and cons in integrations with different third party CMSes. It makes sense to have an email marketing software that works perfectly with most of the other essential tools like Shopify, PayPal and tons of others to grow your business.


Sendinblue facilitates you to organize your entire team and keep a track on every customer interaction with CRM. It has a unique CRM solution that lets you manage the contact list with ease. You can track all the information such as which pages your contacts have visited and for how long they stayed on it and so.

Sendinblue vs Mailchimp customer interaction

Whereas, Mailchimp also claims that, it gives you the best possible CRM solution to manage your contact list and related tasks. And streamline your marketing and sales strategies. Creating individual tasks and assigning them to particular persons is really simple with Mailchimp.

Email Templates

Both Sendinblue and Mailchimp offers you a pool of beautiful email templates to choose from. However, creating templates can be challenging for anybody who has zero coding skills. In fact, those who have the experience, may also not like to spend time on creating templates. Instead, they would want an easy way out.

Sendinblue offers you over 200 stunning and professional-looking email templates. You can use any email template that appeals to you. Moreover, the drag and drop email builder of Sendinblue lets you edit the email template as you like.

sendinblue email templates

On the other hand, Mailchimp also has a huge variety of email templates to offer you. Likewise, the drag and drop email builder is there to help you customize the templates according to your needs.

mailchimp email templates

Both the software are really easy to use when it comes to drag and drop builder. Therefore, you don’t have to worry about the email template creation.

Sendinblue vs Mailchimp – Pricing

Pricing is certainly an important factor. It may impact your choice to a great extent. Sendinblue is a cheaper alternative to Mailchimp. In fact, it is not only cheaper but it offers you plenty of powerful functionality to empower your business.

Sendinblue Pricing

Sendinblue Pricing is a crucial aspect that should be considered very carefully to maintain your overall budget. As marketing is divided into various sections such as social media marketing, emails, SMS et Cetera. You need to make sure that your time and capital is invested in the right place and in the right amount.

However, you may first start with the Sendinblue free plan to be sure about your choice. The free plan includes many fruitful features to make your email campaigns a success. The only thing that you might not like is that it has some limitations.

While the premium plans are packed with effective features as compared to the free plan. And the best thing is that the paid plans are highly affordable and worth the purchase.

sendinblue pricing

Starting from the Lite Plan i.e. $25/month for 40,000 emails that too no daily email sending restrictions. You can easily increase your range by going up to a custom plan ‘Enterprise’ by quoting your requirements. And enjoy Sendinblue to the maximum.

Mailchimp Pricing

Whereas, the Mailchimp pricing structure is a little complex. Initially, the plans were really affordable but with the growth of the company, they have modified their plans. The starting plan is $9.99/month, yes, it is cheaper than the starting plan of Sendinblue.

But as they say, All that glitter is not gold, the ultimate ‘Premium’ plan of Mailchimp costs you $299.00/month. Indeed, expensive for any small business. However, you can start with the free plan but you will be limited on features under this free plan.

mailchimp pricing

Well, I think both Sendinblue and Mailchimp are offering you a free plan and that really is helpful. Whereas, if we compare the paid plans then Sendinblue is a clear winner over Mailchimp. Because in the long run, Sendinblue proves to be budget-friendly best email marketing software.

Sendinblue vs Mailchimp – Ease of Use

Mailchimp has a simple interface. They also offer artificial intelligence for the users.

When you create a new campaign with Mailchimp, you will see an easy to navigate backend. Designing your campaign is streamlined with a series of processes to make sure your campaign is created successfully.

Whereas, the drag and drop editor of Sendinblue is really quick. And the intuitive interface lets you build your email campaigns and automate them with ease. Yes, the automation feature is there to automate the entire process of emailing.

So, all-in-all both Sendinblue and Mailchimp provide a comfortable user experience.

Sendinblue vs Mailchimp – Customer Support

No matter which platform you are working on, you might need some kind of help in the future. The customer support feature of any email marketing software decides its user base. In fact, even if you are using the free plan, you should be able to access support.

Sendinblue has a great support system. Yes! For the free plan as well. Now that’s the real beauty of software. They have numerous tutorials and guides under several categories to help you. However, you can also contact them via email and live chat, if you are using the Enterprise plan.

sendinblue support

Similarly, Mailchimp has its own extensive range of tutorials and guides to support you. If you need any guidance for any reason, you can any time head to the guides. You will find a solution for everything you are struggling with. The clean and well-described categories will assist you to find the exact matching answers for your queries.

Mailchimp too offers live chat and email support for its premium customers. So, if you are a premium customer, you can have the privilege to connect via live chat as well as email however you like.

mailchimp support

Sendinblue vs Mailchimp – Which is best while your list grows over 2,500 subscribers?

The quick answer is – Sendinblue is the best option if your list grows over 2500 contacts/subscribers/users.

But it’ll be fair enough if we fully understand why its Sendinblue, not Mailchimp. And for that, we need to do some digging i.e. examining the Mailchimp plans including the free plan. Thus, let’s first explore the free plan. However, it costs you $0 but limits you to 2000 contacts only. Whereas, if you see Sendinblue’s free plan, it comes with unlimited contacts.

If while using Mailchimp’s free plan, the number of subscribers increases by one i.e. from 2000 to 2001, you will need to upgrade to the base plan immediately.

Further, the base plan supports 500 subscribers by default under $9.99/month. And if you increase the number of contacts the price will increase accordingly. Taking the above 2001 contacts example further, here in the base plan if you wish to include 2001 contacts, then you will have to pay $49.99/month upon recalculation of the price.

mailchimp plan pricing

Now, that’s pretty expensive I must say. Whereas, you can enjoy the privilege to include unlimited contacts under $25/month with Sendinblue. I am sure, things are clear for you now.

Sendinblue vs Mailchimp – Why Sendinblue is the better Mailchimp alternative?

Well, Sendinblue seems to take the comparison to another level altogether with impressive features and intuitive interface. And that certainly makes it a wonderful and impressive Mailchimp alternative. There are numerous reasons and comparisons based on which Sendinblue can be picked as the best out of these two options.

However, Mailchimp is not a bad choice either. It just requires you to spend way more money than Sendinblue and a little more complex than Sendinblue.

Sendinblue vs Mailchimp: In Conclusion

So, which email marketing software among Sendinblue and Mailchimp you would choose is your decision. But I would definitely recommend you Sendinblue. However, Mailchimp is equally valuable and capable of giving you impressive results. But the only drawback is it might be a little heavy on your pocket. And I know how important budget is when it comes to managing your small business and its website.

However, both Sendinblue and Mailchimp have their own pros and cons to consider. But there’s never one single model that benefits all business and proves an ideal email marketing solution. And when you create a website you look for a solution that enhances your web experience and gives you perfect results. So, here I conclude this comprehensive Sendinblue vs Mailchimp comparison. Don’t forget to share your web experience with me in the comments below and do tell me which email marketing tool did you choose. You may also read our WordPress email marketing plugins article.

Sendinblue vs Mailchimp: Frequently Asked Questions (FAQ)

How Sendinblue is better email marketing software than Mailchimp?

Yes, Sendinblue is a better email marketing software than Mailchimp in terms of pricing. Sendinblue charges you depending on the emails you send. Whereas, Mailchimp charges you based on the contacts you have on your list.

How much does Mailchimp cost?

Mailchimp has four standard plans.

  • Free – 2,000 contacts only
  • Essentials – $9.99/month for 50,000 contacts
  • Standard – $14.99/month for 100,000 contacts
  • Premium – $299/month for 200,000 contacts

Note: All the prices will finally be calculated based on the audience size.

Is there any free plan with Sendinblue?

Yes, Sendinblue has a free plan that lets you send 300 emails/day to unlimited contacts.

Sendinblue vs Mailchimp – Which software is best for my business?

Sendinblue is a best digital marketing tools for any size business. And it costs you depending on the number of emails, unlike Mailchimp who charges you based on the number of contacts. However, Mailchimp is suitable for all small businesses.

How Does Sendinblue Compare with marketing tool?

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Sendinblue vs Mailchimp Key Difference

sendinblue vs Mailchimp key difference