14 Ways to Find and Engage Your Target Audience with Content
Interested in Boosting Your Target Audience’s Engagement with Content? Check Out These Tips!
There is no shortage of online resources which emphasize the significance of producing high-quality content. On the other hand, there are also those which maintain that the main goal is to locate your target audience. They are wrong. In reality, it should be about both. Your strategy should be to engage your target audience with content. Imagine a situation where you have created stunning content, but it’s barely making an impact. This is because you are targeting the wrong audience. On the flip side, in case your target audience is spot on, they are not going to be interested in the generic and low-quality content they can find just about anywhere else online.
Engage your Target Audience with Content using Expert Advice
We have gotten in touch with David Simon, who works as a content marketing manager for a professional writing service Essayontime in order to find out more. According to him, before you can engage your audience with content, you need to locate it first. He selected the following 10 tips.
Finding your Target Audience
1. Come up with Reader Personas
One of the ways through which you can find and engage your target audience with content would be to visualize a reader which represents that particular group. For example, if you are running a blog about power tools, your reader persona would most likely be male. He would also be over 30 years old, working as a contractor or on DIY projects, with an average income of under $100,000. His goal would be to run his own business at some point. You can try and assume their preferred content consumption channels online, too.
2. Do Surveys and Polls regularly
The second way to engage your target audience with content would be to ask them directly about the sort of content they would like to see. Surveys and polls will help you figure out what their most critical pain points are, which allows you to address them better. Also, their interests might shift over time. Staying up to date with what they need provides you with a choice of altering your content strategy to fit their needs, or to pursue a different target audience.
3. Start using Google Analytics
Google Analytics is like the Swiss Army knife of content marketing, only it’s a lot more powerful. It basically covers all the vital stats you need. That includes the age of your visitors, their location, the device they are using to access your website or blog, as well as which browser. You can also see which channels drive more traffic your way. For example, if you engage your target audience with content on social media, and it causes a surge in traffic, then you will know where they hang out.
4. Find your Target Audience on Social Media
Speaking of social media, you can also rely on tools like Facebook Insights and Twitter Analytics dashboard. With them, you can discover how well your posts have performed. They can also help you discover the times and days when your audience is at its most active. This should help you engage your target audience with content ever more efficiently.
5. Monitor Activity on Social Media
In addition to Google Analytics, there are plenty of other tools you should be using. Tools and apps like FollowerWonk, CoSchedule, Buffer, Buzzsumo, Hootsuite, and others are designed specifically for tracking all sorts of social media activities. That includes engagement, likes, reach, and retweets.
6. Monitor your Content’s Performance
Once you figure out how to make the most out of Google Analytics, you will be able to track individual posts and see how they have engaged your target audience. If you want to know the exact number of shares your post has received, check out CoSchedule tool.
7. Use Email for Direct Feedback
Email marketing is the easiest and most effective method to engage your target audience. Send them an email every so often and ask them to provide feedback about your work. Not only will you receive valuable advice that will bring you closer to your audience, but they will also feel closer to you because you have engaged them on a personal level.
8. Address your Target Audience Directly
Instead of building a wall between you and your target audience, take the time to respond to their messages and comments. Direct interaction is one of the best ways to boost engagement, and there is the added bonus of coming off as personable. On top of that, direct interaction allows you to collect information which analytics tools can’t pick up on. Create and take part in Facebook Groups, as well as relevant LinkedIn, contribute to the conversation and post useful content.
9. Take a Peek at your Competitors’ Backyard
You can use Buzzsumo and FollowerWonk to monitor the number of shares your posts are receiving across all major social media platforms. But, you can also monitor the same when it comes to your competition, as well as key influencers in your niche. Analyze their most shared content, and see how you can improve upon it.
10. Use Social Listening Tools
Tools like Mention enable you to see what content is causing a buzz among your target audience on social media. You can then use that information to come up with content that will spark a similar interest.
Ways to Engage Your Target Audience with Content
1. Make It About your Audience
Your main goal is to run a blog or business that will provide you with an income. However, the only way you can achieve that is by putting your audience first. By helping them solve their problems and providing useful, applicable content, you will set yourself apart from the rest. You can start even earlier by creating a responsive website for your target audience needs with TemplateToaster web design software. If they decide to make a purchase, they will think of you instantly.
2. Points out the Benefits
A lot of business owners get so caught up in promoting their product or service that they forget one thing. The audience doesn’t care about the features. It cares about the benefits those features can provide them with. So focus on benefits instead of features if you want to engage your target audience.
3. Urgency can Help
By introducing an element of urgency, and hinting that something is available for a limited time only, you can get your target audience to take notice. And it’s not just about offering a weekend discount. You can also create content that promises to help the reader instantly.
4. Insert a Call to Action
At the end of your every post, there should be a clear call to action. It should tell the audience what their next step should be. On top of that, you CTA needs to be relevant, concise, and applicable.
All of the effort you put into producing great content will be lost if you don’t take the time to find and engage your target audience. If you want to start reaching the right people and increasing the impact of your posts, start using these 14 tips today.