WordPress has emerged as the perfect content management system regarding SEO, especially for businesses seeking to improve their rankings. WordPress is one of those platforms which takes care of SEO amazingly well and is loved by search engines.

Even then, there are certain WordPress default settings which are least SEO compatible. And this is when, WordPress SEO plugins come into the picture. It is convenient to make your WordPress blog SEO friendly by taking the assistance of WordPress SEO Plugins but the results might not be cent percent satisfactory. Thus, it is highly recommended to go for tricks which are manually coded within the theme.

A few of the WordPress optimization SEO strategies may include:

Speeding up your WordPress website

Pacing up your WordPress blog enhances your visitors browsing experience and generates high traffic. There are Online Tools available for website speed testing like Page Speed Online that assess web page performance and offer improvement advice. Web Page test developed by Google makes the portal faster. To get a correct estimate of your portal’s loading speed, Site-Perf.com is another tool that copies browser’s behavior and downloads your page with its images, CSS and various files and calibrates your site load

Work on your site’s architecture

The structure of your site decides how a search engine comprehends your site’s topic and its ease to locate and index information pertinent to the purpose of your site. A good site architecture allows you to use your written content which has fetched you links and expand the ”linkjuice” to the various site pages. This can spike up search engine ratings of the sales pages of your commercial site with your quality content.

You can draw out the architecture of your new or restructured site on Visio or Excel by arranging the pages & sections in the form of a tree. OmniGraffle or Visio lets you rearrange stuff easily and gives you a good idea of the viability of the new structure.

Name your sections with popularly searched keywords with the aid of free tools like Google Trends or Keyword tool of Bing Ads.

If your front page is updated frequently and contains high-grade articles with plenty of links while another section includes forums which generates large quantities of fresh threads daily of doubtful quality, your forum would probably lower the following of the front page as your ranking strength flows constantly from your top quality front page to your forums. You can fix this by shifting them to your site’s subdomain.

A nice architecture is properly categorized and its pages link with pages bearing same topic. Selecting the correct url for site structure pages makes people know and link with your url resulting in higher search engine rankings.

Check HTML Tags

More often than not, your published blog posts may have unevenly spaced paragraphs, images grouped together disorderly and improperly aligned title tags and lists. This may be caused by messing up of HTML with an unpaired opening or closing tag or due to greater or lesser tags than that required. If you can rectify your markup on your own, it is excellent but if it is too complicated, you can use the handy W3C Markup Validation Service. It can help you in examining the markup authenticity of web documents across various formats.

It is highly important from the point of view of SEO to use correct H1, H2 and H3 tags for heading. You can use the H1 Heading tag for post title and H2 and H3 for sub-headings. Precise heading tags are vital for SEO writing, particularly while creating a long post.

Optimize the page URL

The URL may be an underrated item of your page which adds to the value of your keywords and also appears in search results. Thus it directly influences the users’ decision to click on your link. Long URLs are shortened by Google to create a neat display with the middle section hopped over and leaving the essential domain and page for the viewer.

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Inter-linking to related posts

While scribbling your latest posts, it is always a better idea to link back to your previous posts to make the reader hang around for a longer time to your site and at the same time allowing the search engines to recourse through them. This increases smooth navigability of your portal and limits the bounce rate which is a significant SEO factor.

By interlinking to old posts one can improve page ranking besides providing the search engines with a new route.

The anchor text process is applied for interlinking and you are required to complete the post title with the primary keywords to be linked.

To acquire a credible reputation and better links a good standard along with a linkable and shareable subject matter can create a difference. The way people link from their portals to you and the relevance of such sites builds your external reputation but what matters is the relevancy of your content.

SEO friendly design

Website images have a significant role to play in SEO and should be kept small sized so as to give mobile users a quick viewing experience and optimize it for quick loading time and search engine presence. The better the relevance of the text centering on the image highly are the chances to get perfect ranking results.

Creating a structure that search engines can follow and making text-based links and buttons in place of image links can aid in friendly navigation. The use of JavaScript should be avoided as it is complex for the search engines to process and causes crawling issues.

A strategy for using web directories by verifying its quality is needed and one should opt for one way links. Refrain from getting a backlink from a portal which has no value. Rather, sticking to a web directory with a high page and Alexa rank is the way out.

Lastly, Keyword research and its placement for an integration of the website into Google is valuable

Integration with Social Media

Social Media is a viable part of SEO strategy for brand building and interacting with communities. Link building using social media results in innumerable inbound links that grant an organization with an affordable platform to achieve business outcomes. One can use the available social media plugins like the social share buttons by supplementing them to Facebook, Twitter or Pinterest.

Follow the above cutting edge tips to garner higher SEO ranking for your blogging site.

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