How to Conduct a WordPress Website Audit like a Jedi
There are quite a lot of things which go into developing a successful online presence and conquering the first positions of Google is definitely a top priority. Now, if you are like the majority of the users, you are probably powering up your website with WordPress. This is the most commonly used CMS and its one which is particularly beneficial. With this in mind, performing comprehensive WordPress website audit is certainly amongst the most important things.
The Importance of a WordPress Website Audit
Now, taking care of your SEO is undoubtedly amongst the most important undertakings that any website owner needs to handle. Failing to do so is going to prevent your website from getting the organic traffic required for your business to thrive. 91% of the US users of the internet are going to be searching every single month. This is an immense amount of people that you need to capture in order to ensure that your business is moving towards the right direction.
Not just a WordPress website audit but an audit of any site is an activity which tracks the most important SEO markers and making sure that all of them are up to the highest industry standards. Now, a lot of website owners tend to believe that this is a one-off activity which could be carried out once and for all. Unfortunately for them, this is far from being true. Google is constantly changing its algorithms in order to ensure that they encapsulate the search of the user in the best possible way so that’s something you have to consider.
Now that we’ve knocked these important considerations out of the park, Here at Templatetoaster WordPress website builder, let’s go ahead and take a look at the things which need to be considered in order to ensure that you are doing a kick-ass WordPress website audit.
1. Using the Appropriate SEO Tools
This means that you need to be able to take advantage of the most comprehensive tools to capture all the potential for growth. There are a lot of different tools that you need to use in order for this to happen. Some of them include:
The Webmaster tools are the closest that we have in order to gain direct access to the insights of the search engines. They will provide you with a tremendous amount of information about the overall health of your website and will help you make the guidelines and the pillars when it comes to improving the SEO of the site.
This is another particularly important source of information which analyzes the behavior of the visitors of the website. You can find quite a lot of data about them within the site itself, Of course, there are alternatives to Google Analytics but it has proven to be amongst the most comprehensive solutions on the market.
2. Starting the Web Crawl
The first thing that you need to do in order to perform a high-end WordPress website audit like a true Jedi is to go ahead and crawl the website. Even though the aforementioned tools are likely to have the info already, it’s important to do this to be sure. There are quite a few tools which would allow you to fire up a comprehensive crawl, getting all the info that you need.
3. Check the Site Accessibility
This is something absolutely critical. No amount of SEO will be able to make up for a page which is not accessible. Make sure that only one version of your website is actually available. It’s important to pick one primary address and make sure to redirect all of the other addresses that you might have to it. Failing to do so is likely to mess up the duplication of your content and you don’t want to run into problems because of that.
The Things That Matter
There are a bunch of additional things which are going to boost up your SEO a little but the things which will really make a difference are quite a few. Some of them include the following.
1. Kick-Ass Content
Is your content SEO-friendly? There are quite a lot of factors which are going to make up for this. Right off the bat, you need to ensure that the content is keyword populated. This doesn’t mean that you should be fluffing and stuffing the text with the target keywords. On the contrary, there are a few very important locations of your text which require the usage of keywords. The H1 tags, the beginning of the content – somewhere in the first 100 words as well as in other subheadings. However, you should ensure that the text sounds natural. This is your ultimate priority.
Remember that content is designated to truly capture the attention of the user and to keep him on the website. This is something very important and it needs to be taken into account. Producing SEO-optimized content which appeals to the reader is something particularly challenging yet rather important and it’s required that you take it under consideration.
2. Off-Page Ranking Factors
There are quite a lot of these that you would have to investigate as this is obviously the most important part. You should make sure to check whether your website is perceived as trustworthy by the search engines. This means that the site needs to be free of spam, malware, and others of the kind.
Another thing that you should do is to check your backlink profile. Make sure that you are prioritizing quality backlinks over bulky ones. A lot of people tend to believe that getting 1000 backlinks is better than getting just a few from reputable sources. In fact, one high PR backlink of a reputed and authority website could easily outrank those 1000. This is something that you need to consider. There are a lot of tools for this particular matter which is going to identify opportunities. Make sure that everything is handled properly.
You’re Done, now what?
Once you’ve finished your WordPress website audit you will need to ensure that you lay down a comprehensive plan for action and stick to it. This is something absolutely critical. You should ensure that you follow the prescriptions laid down by the website audit and ensure that the recommendations there are handled carefully. This is going to ensure that your website truly does get its SEO boosted and that it improves in ranking. Failing to do so is going to render the entire audit alongside your own efforts and investment absolutely worthless. It’s safe to say that the follow-up is at least as important.
In case, you are just starting out with WordPress or want to revamp your existing WordPress theme, make sure that the WordPress themes you use, are SEO-friendly. Or at least, allow you to install SEO Plugins. Much like the WordPress themes created with the remarkable TemplateToaster, a WordPress theme generator and website maker!
Related reading: WordPress 101 tutorial
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