7 Tips on How to Enhance Your Marketing Using Google Analytics
If you are into the digital marketing field, chances that you’ve heard of Google Analytics are pretty well. GA is a robust web-based tool that collects data, analyses it and presents in the form of meaningful reports. These reports help to encompass a detailed yet understandable statistics of website visitors.
Google Analytics is known to help marketing professionals and webmasters provide a deep insight into the visitor’s activities for their websites. Most people, however, don’t utilise the full potential of this highly advanced free analytics tool. Studies have shown that as many as 75% E-commerce retailers use Google Analytics incorrectly.
In this blog, we will mention a few tricks you can adapt to your Google Analytics information which can improve the website content and generate greater traffic.
1. Set up Goals and Track Conversions
Embarking upon a digital content marketing journey without setting goals is like shooting blindfolded. Always set site goals and measurable objectives beforehand. Next, create funnels, wherever needed. Funnels help in measuring the progress of every course of your conversion path. These goals and funnels will identify the target audiences you need to reach out to.
You can set four types of Goals:
- Visit Durations
- URL destination
- Events or Campaigns
The Conversion rates show how much percentages of the specified goals have been met. You can define your own personalized goals based on the purpose of your website. These include how many visitors have become clients, how many purchases have been made, how much time have users spent on your site etc.
2. Integrate all the Analytics Platforms
An essential tip to enhance your online presence through GA is to implement the correct Analytics code, in its latest version, on all the site pages. This is something that can be easily overlooked. GA also has a built-in facility to merge data from all your platforms in a single place through the Google Analytics Data Import. Combine the Google Analytics data with your CRM and other systems to gain better traffic insights. Further, it can integrate with many Google products including third-party software. AdWords, AdSense and Google Display Network are just a few of them. Remember to use auto-tagging while connecting with Google AdWords for better efficiency.
3. Utilize Advanced Segments
Google Analytics segregates data based solely on your needs. Make use of these segments to compare and contrast different groups side by side. One example is to segment your data in accordance with user behaviour and traffic sources. Presently, Google Analytics provides the opportunity of differentiating up to four advanced segments at once. The latest update of Google Analytics provides a feature of Plot Rows. This attribute allows you to define instant data segments in the form of tabular reports. Using these Plot Rows, marketing professionals can check the overall metrics of their websites. KPIs have been rendered mostly useless by the implementation of plot rows and advanced segments.
4. Increase Traffic Flow with Real-Time Reporting
Sometimes it can become confusing to have so many reports to look at just to see something at the particular moment. But with Google Analytics, you can specify your own attributes and filters to generate a Custom Report under a single page- that reflects the needs of your business, thereby increasing the traffic flow.
Google Analytics also newly introduced a feature of Real-time Reporting, where you can view live visitor information at any point of time. Reporting in real time also lets you view the latest feedback and updates about your content. This attribute can be accessed via the [Home] menu -> [REAL TIME(BETA)] menu. This menu of Real Time Reporting further has distinct types of [Location] report, [Traffic Sources] report and a [Content] report that can assist you in understanding the behaviour of users in real time. In that moment.
5. Connect to your Google Webmaster Account
You can connect the Google Analytics Tools account to your Google Analytics account by clicking [Traffic Sources] -> [Search Engine Optimization], and then selecting any one of the three reports. The three types of new search engine optimization reports are- Queries, Landing pages, and Geographical Summary. These reports will automatically be merged with your Google Analytics account. This new data can then be easily used to identify the geographical prospects of your target audiences. You can also modify the low-click keywords through rates by changing the meta title and/or the description of your page.
6. Focus on Event Tracking and Campaign Tracking
Have you ever wished to know how many times a certain file was being downloaded from your website? Or how many times the Play button was hit on your video? Or how much time did the users spend on a single page before exiting your site? Event Tracking helps you prioritize such options according to your most marketable aspects. It sure looks like a simple process but is actually overlooked and neglected by most of the professional webmasters. The latest version of Google Analytics enables to set your favorable events as goals and track the performance based on specified metrics.
In addition to event tracking, Campaign Tracking gives the seamless insight about the sources, referrals and links that bring visitors to your site. You can check all the URLs with tracking codes under a single attribute [Campaigns], where you can compare all online marketing campaigns with each other.
7. Customize Social and Website Engagements
Integration of Social Media Accounts with your elemental website is a good idea to increase marketing value. Add the Google Analytics plugin to your self-hosted WordPress to configure features such as tracking outbound clicks, internal links and downloads that will ultimately redirect to some other external website. Google Analytics needs integration of all your social platforms and implementation of the latest analytical code in order to have a higher website engagement. If you use Buffer, Oktopost or other social media management tools for publishing purposes, you’ll get a great deal out of linking Google Analytics to them!
You can define the social media settings under [Admin] -> [Social Settings]
In a nutshell, the smarter use of Google Analytics can completely revamp your online content presence. Google Analytics isn’t just limited to social media or E-commerce anymore. It has become an all-powerful resource that can identify the loopholes and correspondingly suggest the necessary adjustments to your website content and design.
Although we have tried to cover the key points, there may be still a lot left due to the diverse nature of GA. So go ahead and tell us your thoughts in the comments section about Google Analytics tricks/features that helped you and everyone should know about.
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