Which is better among ActiveCampaign vs HubSpot? In this current era of the digital revolution, everybody wants the best for their business. Marketers look for solutions that can help them manage multiple campaigns and analyze them to create future reports. And to help you decide between ActiveCampaign and HubSpot this guide will help you.

When you search on Google for the CRM platform, you come across hundreds of options including these two. And all the options are enough to create confusion about the best choice among all.

Therefore, this complete comparison will give you a clear understanding of these two. Here at TemplatToaster website builder, I have compared ActiveCampaign vs HubSpot.

So, let’s get started with it!!!

What is ActiveCampaign?


ActiveCampaign is one strong marketing platform that offers Email Marketing, Marketing Automation, Sales, and Messaging facilities. However, the ActiveCampaign is more inclined towards email marketing and everything else comes later.

Certainly, it is one such platform used by marketers to automate tasks for email marketing and website messaging. It also helps you manage your contact list, send personalized emails, and enable you to automate the sales and marketing processes.

Thus, ActiveCampaign is marketing platform at its core with powerful automation features.

What is HubSpot?


HubSpot is one of the best marketing platforms. It offers free CRM and you can easily upgrade as you grow. You will get everything under one roof from analyzing to manage all their campaigns. It is really simple to create emails, social posts, and create ad campaigns.

HubSpot is an ideal solution for sales and marketing with basic to advanced features. This is an easily affordable solution that includes various premium plans. And everyone from start-ups to large-scale companies has something for everyone.

Thus, HubSpot is a perfect solution with free features and paid plans.

Key Differences Between ActiveCampaign vs HubSpot

The major differences between ActiveCampaign and HubSpot are as follows.


  • ActiveCampaign is a popular marketing platform that helps automate email marketing campaigns.
  • It enables you to send targeted email campaigns and automate your sales & marketing procedures as well.


  • HubSpot empowers marketers to easily manage and analyze their marketing campaigns.
  • It lets you build email, social, and ad campaigns.
  • You can use automation to streamline processes and analytics reports to structure future processes.
  • It enables you to use the gathered information to make your marketing personalized.

ActiveCampaign vs HubSpot Comparison

Now, let us examine all the features in detail and compare them to decide which is suitable for what type of business.

ActiveCampaign vs HubSpot: Which has better pricing plans?

Certainly, the pricing structure of both is different from each other. However, they both offer you a different set of features categorized under four different plans.

ActiveCampaign vs HubSpot pricing

ActiveCampaign Pricing Plans

The pricing plans of ActiveCampaign comprises four premium plans. And they are as follows.

  • Lite – $15/month
    • Unlimited sending
    • Chat & Email Support
    • Email Marketing
    • Marketing Automation
    • Subscription Forms
    • Send Newsletters
    • Up to 3 Users
  • Plus – $70/month
    • Unlimited sending
    • Up to 25 Users
    • Facebook Custom Audiences
    • Custom User Permissions
    • Lead & Contact Scoring
    • Integrations
    • Dynamic Content
    • SMS Marketing
  • Professional – $159/month
    • Unlimited sending
    • Up to 50 Users
    • Customer Attribution
    • Conversion Attribution Reporting
    • Split Automations
    • Site Messaging
    • In-Depth Onboarding Consultation
    • Automation Strategy Consultation
  • Enterprise – $279/month
    • Professional
    • Custom Domain
    • Unlimited Sending
    • Uptime SLA
    • Dedicated Account Rep
    • Free Social Data
    • Free Design Services
    • Phone Support
    • Unlimited Users

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HubSpot Pricing Plan

hubspot pricing

Look at the pricing plans of HubSpot, it covers four premium plans. And they are as follows.

  • Starter – $35/month
    • Capture and convert leads
    • Understand your leads
    • Engage your leads
  • Professional – $560/month
    • Automate and personalize your marketing
    • Get found online
    • Optimize conversion rate
    • Measure traffic and conversions
  • Enterprise – $2,240/month
    • Manage your teams and brands
    • Extend the platform
    • Analyze revenue with full control
  • Starter + HubSpot CMS – $335/month
    • Create engage content
    • Engage your leads
    • Capture and convert leads
    • Understand your leads
    • Get found online
    • Personalize experiences

Grab HubSpot

ActiveCampaign vs Hubspot: Email Marketing Campaigns

Generally, in order to attract more contacts, marketers use email marketing. And both ActiveCampaign and HubSpot allow you to create compelling email marketing campaigns. However, you can either of the platform to get started quickly.

ActiveCampaign Email Marketing Campaigns

ActiveCampaign is a well-established tool that is aimed specifically at email marketing campaigns. It permits you to create email segmentation, email campaigns, dynamic content, and split testing. You can set up useful campaigns with the help of a drag & drop email designer. However, you may also like to check out how people do email address harvesting.

  • You can easily broadcast emails when you want to send the same email to multiple contacts on your list.
  • You can initiate trigger emails based on the purchase, site visit, and engagement. Especially at the most required time.
  • The facility to send the right message to the right person at the right time increases the chances of converting leads.
  • Setting email automation is really simple with ActiveCampaign.
  • Furthermore, you can also schedule emails for a particular event, time, and date.
  • You can use email marketing tricks to increase open rates.

HubSpot Email Marketing Campaigns

The HubSpot email marketing tool lets you create email campaigns while giving a fully customized experience. You can easily customize your email campaigns based on previous activities. However, the gathered information in HubSpot provides you the privilege to nurture email.

  • It is a comprehensive platform when it comes to creating personalized emails.
  • This comprehensive tool lets you create strong email campaigns with ease.
  • Moreover, it is one of the all-in-one platforms that give you the opportunity to create many tasks under one roof. Thus, you don’t have to run multiple tool for multiple things.

ActiveCampaign vs Hubspot: Which has Better Integrations?

Generally, when you look for provider, of course, you would want it to be really comprehensive and effective at the same time. However, it should give you the chance to integrate third-party apps.

ActiveCampaign Integration

ActiveCampaign vs HubSpot integration

ActiveCampaign provides you the opportunity for third-party integration that can help you expand easily. That being said, it comes with over 200 web and app integrations such as Shopify, Google Analytics, Zapier, Pipedrive, Salesforce, and many more.

HubSpot Integration

hubspot integration

HubSpot offers you several first-class features along with the facility to use over 250 third-party integrations to boost your business. You can easily use various other apps to amplify your business and simplify the campaign processes. Likewise, it offers you integrations such as Salesforce, Zendesk, Pipedrive, Zoho, iCloud, and many more.

ActiveCampaign vs HubSpot: Which is one to Choose?

In order to decide which provider is best or more precisely which among ActiveCampaign vs HubSpot is best for you. And when to use them, you need to do as follows.

First, list down all your requirements. Second, analyze and compare both services to decide which can serve you best. However, the above-given comparison can help you decide what kind of results both tools will give you.

When to Choose ActiveCampaign

activecampaign graph usage

When you want the best digital marketing services you should consider a couple of things before finalizing any tool. However, ActiveCampaign is one strong option to get ahead with. You can use it when:

  • When you want to initiate fully automatic marketing automation for your business.
  • ActiveCampaign is the best email marketing software that can give you amazing results.
  • When you want great deliverability for your campaigns.
  • If you are already using some other marketing solution and you wish to migrate to ActiveCmapaign, you can easily do that with free migration.

When to Choose HubSpot

hubspot usage graph

The proven marketing methodology such as inbound marketing and outbound marketing works flawlessly in the digital realm. Moreover, HubSpot lets you create strong inbound marketing strategies to attract more users to your business. You can use HubSpot if you want:

  • When you want to work with a user-friendly interface.
  • The inbound marketing strategy of HubSpot is thoroughly planned and well-executed.
  • When you want to put your work on autopilot mode while using HubSpot’s marketing automation.
  • When you want to integrate SEO tools of HubSpot that sets you free from the burden of SEO strategies.

ActiveCampaign vs HubSpot – Complete Comparison Table (2020)

activecampaign vs hubspot differences

Key Differences ActiveCampaign HubSpot
Free Plan Yes Yes
Money-back Guarantee No No
CRM Analytics No Yes
Landing Page Builder Yes No
Drag & Drop Email Editor Available Available
Mobile Application Yes Available Not Available
SEO Tools No Yes
CMS (Website Pages) Not Available Available
Email Communication Limited Available
Zapier Integration Supported Supported
Automates Sales Sequence Limited Unlimited
Ads ROI Reporting Not Available Available

ActiveCampaign vs HubSpot:  Which is Best?

In the first place, when you create a website the very first thing that comes to your mind is budget. A website budget includes everything you use to boost your sales and increase your business. Every digital marketing tool and any third-party integration you pick should not exceed your budget. And here in this comparison guide ActiveCampaign vs HubSpot, features like best UX, marketing automation, landing page creation, etc. can affect your choice.

However, HubSpot is truly a comprehensive platform with stunning features to get you started and create effective marketing strategies. While I would still say no single provider can be beneficial in all situations. After all, everything depends and varies according to your needs. So, do let me know which tool did you choose and how did it work for you in the comments.

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However, this comparison between ActiveCampaign and Hubspot focuses in large part on the email marketing features and performance of their marketing plans.

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