Email Marketing is one of the easiest and affordable ways of practicing good inbound marketing. It means sending emails to the people that really want to hear from you. It’s been said that email marketing is “dead” now; it’s not totally email marketing still gets the highest engagement rates of any marketing strategy. But, most of the time your emails get unnoticed because of your email marketing strategy. The email you are sending is found lost and maybe in the spam folder of the recipient. There are few chances that people open your mail, if they do, they don’t actually click through.