A landing page can be any page other than a home page where a user lands after clicking a PPC ad or a search engine result link. An ebook landing page is designed especially for marketing & advertising. A recent study shows that ebook sales will account for a quarter(20 billion US dollars) of global book sales by 2018. So, the publishers and authors can target this potential ebook market by creating effective ebook landing pages. The ebook landing pages will capture the leads in an incredibly flexible way. They will work as lead generation tools to serve the purpose of downloading the ebook.