Best WordPress Email Marketing Plugins

Email marketing remains a reliable and powerful way to connect with your audience, increase conversions, and build lasting customer relationships. While social media strategies often change and search engine algorithms evolve, email provides a direct line of communication that you fully control. For WordPress users, integrating a dedicated email marketing plugin can streamline your outreach and help manage your campaigns more effectively.

Choosing the right email marketing plugin for WordPress can make a significant difference in your workflow. These plugins offer features such as automated campaigns, email list segmentation, subscriber management, and detailed analytics. Instead of relying on third-party tools that may not blend well with your site, these plugins keep everything in one place, ensuring tighter integration and better performance.

In this article, we’ll look at some of the best WordPress email marketing plugins that can help you grow your list, create effective campaigns, and boost engagement. Whether you’re a blogger, an online store owner, or running a membership site, there’s a plugin suited to your needs.

Best WordPress Email Marketing Plugins (Review)

1. Mailchimp for WordPress (2 Million+ Active Installs)

Mailchimp for WordPress (MC4WP) is among the most widely used email marketing plugins. It connects your WordPress site with your Mailchimp account, letting you create opt-in forms that integrate with posts, pages, and sidebars.

The plugin emphasizes ease of use and compatibility with other form builders, making it ideal for users already familiar with Mailchimp’s ecosystem. Also red Sendinblue/Brevo vs Mailchimp and HubSpot vs Mailchimp.

Key Highlights:

• Easy integration with Contact Form 7, WPForms, and WooCommerce
• Multiple customizable form types
• Supports Mailchimp tags and merge fields
• GDPR compliant out of the box

2. MailPoet (500,000+ Active Installs)

MailPoet offers a native WordPress email marketing experience, allowing you to manage everything subscribers, emails, and automation directly within your admin panel. There’s no need for a third-party service unless you choose to use MailPoet’s own sending service. Its simplicity and deep WooCommerce integration make it especially valuable for bloggers and store owners alike.

Another standout feature of MailPoet is its built-in analytics dashboard, which provides detailed insights into open rates, click-throughs, and unsubscribes all from within the WordPress admin area. This allows you to track the performance of each email campaign without relying on third-party tracking tools. Additionally, MailPoet supports subscriber segmentation, so you can send targeted messages based on user activity, purchase behavior, or custom fields. Its deliverability tools also monitor sender reputation and ensure your emails reach inboxes, not spam folders, making it a strong all-in-one solution for email marketers who prefer staying entirely within the WordPress environment.

What Makes It Useful:

• Built-in email designer
• WooCommerce abandoned cart and post-purchase emails
• Scheduled newsletter and automation features
• Optional MailPoet sending service for better deliverability

Pro Tip:
To make the most of your email marketing efforts, it’s equally important that your website design supports user engagement and lead capture. Whether you’re running a blog, a business site, or an online store, a well-optimized theme plays a critical role. You can design your site exactly the way you want with a visual WordPress Theme Creator that simplifies customization without needing to touch code. If you prefer full control and want to understand the process from the ground up, you can also learn how to create a WordPress theme manually. And for those just starting out or looking for quick inspiration, a range of professionally designed Free WordPress Themes can help you get up and running quickly while maintaining quality and performance.

3. Constant Contact (400,000+ Active Installs)

Constant Contact powers email marketing for many businesses, and its WordPress plugin (Creative Mail) brings form-building and content integration into your dashboard.

The plugin lets you create emails using content directly from your posts and pages, making it beginner-friendly and practical for content-heavy websites. Get familiar with Constant Contact vs Mailchimp.

Plugin Capabilities Include:

• Drag-and-drop form creation
• Auto inclusion of blog content in emails
• WooCommerce store syncing
• Email engagement tracking

4. HubSpot (300,000+ Active Installs)

HubSpot provides more than email. Its WordPress plugin is a complete CRM and marketing automation tool. With forms, live chat, email marketing, and contact management all in one place, it becomes an efficient tool for growing businesses. It’s especially useful for those who want full funnel control without jumping between platforms. Read ActiveCampaign vs HubSpot

Beyond its core CRM and email capabilities, HubSpot’s WordPress plugin also includes powerful lead capture tools like pop-up forms, exit-intent triggers, and embedded CTAs that can be tailored to user behavior. It integrates seamlessly with popular WordPress plugins such as Gravity Forms, WooCommerce, and Elementor, allowing for a more personalized marketing stack. As your business grows, HubSpot’s ecosystem scales with you offering advanced features like A/B testing, smart content, and marketing funnels without needing to switch platforms. This makes it especially appealing for businesses that want both flexibility and long-term growth potential from a single solution.

Highlights of the Plugin:

• Integrated CRM with contact timeline
• Drag-and-drop email builder
• Marketing automation workflows
• Built-in live chat and chatbots

5. Omnisend (200,000+ Active Installs)

Omnisend specializes in ecommerce automation. It lets WooCommerce store owners build campaigns based on user behavior, including abandoned carts, product views, and purchase history.

Its intuitive interface and smart triggers are especially attractive for store owners looking to boost revenue through automation.

Why Ecommerce Stores Prefer It:

• Behavior-based automation flows
• Email, SMS, and push notification support
• Advanced targeting and segmentation
• Easy product listing in emails

6. Brevo (formerly Sendinblue) (100,000+ Active Installs)

Brevo (formerly Sendinblue) brings a complete email and SMS marketing platform to WordPress. It combines transactional and marketing emails with contact segmentation and automation. Whether you’re running a blog, an online store, or a business site, Brevo provides scalable tools to manage audience engagement. Furtehr reading: Sendinblue vs ActiveCampaign.

Brevo also stands out for its real-time collaborative email editing feature, which allows multiple team members to work on campaigns simultaneously ideal for marketing teams managing large lists or frequent campaigns. For developers or advanced users, Brevo provides robust API access, enabling custom workflows, subscriber syncing, and integration with external apps or CRMs. It also supports multilingual email creation and interface localization, making it a strong choice for global businesses targeting diverse audiences. Whether you’re managing a local newsletter or a multi-region ecommerce store, Brevo offers both the flexibility and scalability to adapt to complex email marketing needs.

Plugin Advantages:

• Supports transactional and marketing campaigns
• Built-in SMTP for improved deliverability
• Contact scoring and dynamic segmentation
• WooCommerce integration for ecommerce triggers

7. Hustle (100,000+ Active Installs)

Hustle focuses on lead generation through popups, slide-ins, and embeds. While it’s not a complete email platform, it integrates with most major email services and helps drive conversions.

Its clean UI, smart display rules, and strong design control make it ideal for building attention-grabbing opt-ins.

Key Functionalities:

• Popup and slide-in form builder
• Visibility conditions based on user behavior
• ESP integrations: Mailchimp, ActiveCampaign, and more
• Performance tracking for each opt-in

8. ActiveCampaign (50,000+ Active Installs)

ActiveCampaign offers advanced marketing automation through its core platform, and the WordPress plugin allows you to embed forms and sync contacts easily.

This plugin is light, but powerful when paired with ActiveCampaign’s main dashboard. It’s suitable for users who rely on lead scoring, behavioral triggers, and detailed email segmentation. Read ActiveCampaign vs Mailchimp.

Why It’s Useful:

• Simple form embedding and contact sync
• Deep tagging and event tracking
• Works well with WooCommerce and LMS platforms
• Real-time lead data pulled into WordPress

9. ConvertKit / Kit (30,000+ Active Installs)

ConvertKit, now known as Kit, is crafted for creators bloggers, podcasters, and digital product sellers. Its WordPress plugin supports inline and popup forms that help build targeted lists based on visitor activity.

Its biggest strength lies in automation and visual workflows, helping you guide subscribers through tailored email sequences. Go through Convertkit vs ActiveCampaign.

What Creators Get:

• Visual automation builder
• Subscriber tagging and segmentation
• Form and landing page builder
• Native WooCommerce and MemberPress integration

10. Mailjet (20,000+ Active Installs)

Mailjet combines transactional and marketing emails in one interface. With multilingual support, a drag-and-drop editor, and contact synchronization, it’s suitable for international and ecommerce websites. Users can view performance stats inside WordPress and manage GDPR-compliant forms with ease.

Mailjet also includes collaboration features that let teams edit and comment on email templates in real time, streamlining the review process. Its sub-account management system is useful for agencies or organizations handling multiple clients or departments. Additionally, Mailjet offers real-time A/B testing, allowing you to test subject lines, content variations, and sending times to optimize campaign performance across different audience segments.

Top Features:

• Email template editor with multilingual support
• WooCommerce and form plugin integrations
• Real-time stats and analytics dashboard
• Strong deliverability via built-in SMTP

11. Klaviyo (50,000+ Active Installs)

Klaviyo is another ecommerce powerhouse focused on automation and customer data. It syncs seamlessly with WooCommerce and other product-based platforms to send behavior-driven emails. Its segmentation engine and predictive analytics help store owners personalize at scale.

Klaviyo also features predictive analytics that estimate customer lifetime value and expected next purchase dates, helping you tailor campaigns with greater precision. It offers a range of pre-built ecommerce email templates, allowing you to launch high-performing automations like browse abandonment and win-back emails without starting from scratch.

Plugin Capabilities:

• Syncs store data and customer behavior
• Pre-built automation for cart abandonment, thank-you emails
• Advanced segmentation and conditional logic
• Real-time tracking and analytics

12. AWeber (10,000+ Active Installs)

AWeber is a well-established email marketing tool. The WordPress plugin is basic but functional, allowing users to embed AWeber forms in widgets and posts using shortcodes.

It’s best for those already familiar with AWeber’s broader feature set.

Features at a Glance:

• Widget-based opt-in forms
• Shortcode support for easy placement
• Automatic list syncing
• Lightweight and easy to set up

13. Campaign Monitor (3,000+ Active Installs)

Campaign Monitor is known for beautiful email templates and ease of use. The plugin allows form creation and syncing but keeps more advanced features in the Campaign Monitor dashboard. It’s best suited for users already using Campaign Monitor and looking for WordPress lead capture.

Core Features:

• Customizable form builder
• Contact syncing to Campaign Monitor lists
• Simple, clean interface
• Works with Gutenberg and shortcodes

14. GetResponse (3,000+ Active Installs)

GetResponse delivers an all-in-one marketing solution including email, landing pages, webinars, and CRM tools. Its WordPress plugin enables form creation, list management, and ecommerce integration. It’s ideal for marketers looking for more than just email campaigns.

Key Plugin Features:

• Embed responsive signup forms
• WooCommerce customer sync
• Support for webinars and sales funnels
• Real-time engagement tracking

Why You Need an Email Marketing Plugin for WordPress

Having an email marketing plugin integrated with your WordPress website saves time and effort. It eliminates the need for manual syncing with third-party platforms and allows you to manage subscribers, create campaigns, and analyze results from your dashboard. You can also trigger automated emails based on user behavior, such as purchases, form submissions, or content downloads.

Many plugins also provide built-in tools for creating pop-ups, landing pages, and opt-in forms. This all-in-one approach enhances consistency in branding and ensures a smoother user experience. If you’re running a WooCommerce store, several plugins allow you to create custom email flows based on order data, abandoned carts, and product interests.

Top Features to Look For in a WordPress Email Marketing Plugin

Not all plugins offer the same functionality. To make the most out of your investment, it’s important to choose one that aligns with your goals. Here are a few key features to consider when evaluating options:

• Visual email builder with drag-and-drop functionality
• Automated workflows for nurturing leads
• Segmentation and tagging for targeted messaging
• Integration with third-party services and CRMs
• WooCommerce or LMS compatibility
• GDPR and CAN-SPAM compliance
• Detailed performance analytics

Frequently Asked Questions (FAQs)

1. Can I use multiple email marketing plugins on one site?
   It’s possible, but using more than one can cause conflicts and should generally be avoided.
2. Are WordPress email marketing plugins GDPR-compliant?
   Many plugins offer GDPR-friendly options like consent checkboxes and double opt-in settings.
3. Do these plugins affect my site’s loading speed?
   Some may slightly impact performance if they use popups or tracking scripts without optimization.
4. Which plugin is best for WooCommerce integration?
   Omnisend, MailPoet, and Klaviyo offer strong WooCommerce-specific features.
5. Can I send transactional emails using these plugins?
   Plugins like Brevo and Mailjet support both marketing and transactional email capabilities.
6. Do I need an account with an email service provider to use these plugins?
   Some plugins like MailPoet work independently, while others require ESP integration.
7. Are there any plugins that work well with membership or LMS sites?
   ConvertKit, ActiveCampaign, and HubSpot integrate well with membership and LMS platforms.
8. Is it necessary to use an SMTP plugin alongside these email tools?
   It depends; transactional email plugins like Mailjet and Brevo already handle delivery effectively.
9. Which plugin is best for content creators and bloggers?
   ConvertKit (Kit) is designed specifically for creators focused on audience growth and automation.
10. Can I customize form designs with these plugins?
    Yes, most plugins offer visual form builders or styling options for custom branding.