A website is the face of a business. And what attracts a large audience to your site- Exposure, quality, promotion or content? The most important factor is the quality of the web page. Now, from where a site gets its shape? Obviously, a theme is responsible for a website structure. And, how it gets exposed to the public? Yes, you are right- It’s a Search engine. Stats tell that 95% of search traffic goes to sites on the first page of Google !! So, you can figure out how important it is to have an optimized step. But usually, people think about SEO after creating a website. But it will be too late then !!