On Page SEO – An Essential Nutrient For Your Website
If you are looking for on-page SEO techniques, then you have come to the right place. Establishing your business and your online presence without getting involved in the world of SEO is no less than diving into the deep sea without being aware of the hidden icebergs. However, SEO is not as complex as it may seem. So, in this tutorial, I will walk you through the most useful on-page SEO techniques. So, let’s begin!
When you create a website be it a small-scale website or an enterprise website, you will have to make some effort in order to make it visible in Google search results. SEO – search engine optimization is the key to make your website visible to all search engines as well as helping drive more traffic to your website. However, the purpose of creating a website is not merely to attract audiences but also to enhance the user experience by leveraging your SEO efforts. You might have heard about the importance of SEO in terms of the website’s visibility and performance.
SEO or search engine optimization encapsulates On-Page SEO and Off-Page SEO. Both of these techniques play an integral role in increasing the number of visitors on your site, organically. However, there are certain things such as quality of content, number of backlinks, etc. that are essential and add more value to improving the overall operational functionality of a website. Also, we can not overlook the presence and significance of keywords here. The list goes on and on. But SEO experts help you keep up with the ever-changing SEO ecosystem. I have compiled a list of the best on-page SEO techniques for you.
So, let’s dig a little deeper and see how things are taking place and what’s exactly you will have to deal with.
On-Page SEO Techniques
Quality of Content
This may sound simple but creating quality content is a big deal. After all, content is king! You need to be careful about the type of content you are posting on your site. When you know how to create a successful and SEO-friendly blog post, you are halfway through. Quality content is that which doesn’t bore your audiences and provide useful information to them. Your content can contains infographics, videos, images, quizzes, checklists, or anything that you wish to display. The only requirement is that it should be fun to read without compromising on quality. Of course, the power of content is undeniable. However, there are special benefits that only a piece of good content can drive. They are as follows;
– It Increases Dwell Time On Website
Quality content increases the dwell time on a website. For those who are not so familiar with this term “dwell time” here is a quick catch-up. Dwell time is basically the amount of time that a user spends on a page from the search results before returning back to the SERPs. Generally, SEO professionals pay attention to dwell time and they consider it as one of the main aspects of on-page SEO techniques.
– User Satisfaction Increases With Quality Content
Quality content is the key to engage your visitors. If you are running an eCommerce website then it gets even more important to put up content that is not only brief but impressive too. And learning some top-notch eCommerce SEO tips for higher sales and conversion can definitely add to your knowledge. Whenever a user reads something on your site and if they like it they will surely look for more. Because quality content will create its own space without having to make any external push. With quality content, you can ensure user satisfaction. And you should always emphasize quality over quantity.
Freshness of Content
Well, this is an undeniable fact that if you are copying your content, then it will not perform. And Google bots will consider it as plagiarized content. Because there are plenty of tools and plugins out there with the help of which expert content creators ensure the authenticity of content being published on the internet. Certainly, if your content is fresh and you have something new to discuss with your audiences, then you are possibly going to rank higher. Therefore, it is recommended to maintain the freshness of content you are creating and going to share on your site. Make sure to hone your writing skills from time to time. And in order to produce solid content, your writers should also have all the qualities that all successful copywriters have.
SEO Optimized Page Title and Meta Descriptions
A page title and meta description are the two main deciding factors when it comes to rank your page. Each page you create has a page title and meta description that help Google to know about your page. That in turns help it to rank the page accordingly. Google has some predefined guidelines for writing the page title and meta description. If your meta description does not fall into the specified category, then it will automatically be discarded. However, if you have not written the meta description, then Google will automatically pick up some random piece of content and make it as the meta description on the same page.
At times, meta descriptions are overlooked because they don’t have any direct impact on search rankings. But that does not mean that you should leave your meta description blank. A well-written meta description can improve the click-through rate. Also, knowing how to write a meta description to impact SEO will be highly useful in your complete digital experience.
Optimizing Content for Keywords
Keywords are the words or phrases which visitors use in search engines to find desired results. So, paying attention to keywords is necessary. Keywords are still important no matter what you are aiming for. Be it choosing a domain name, writing a blog post, writing page title, creating content, everywhere keyword is the dominating factor. So, it is advisable to optimize your content for keywords. Content writing is an art because you need to write compelling content keeping it optimized for keywords as well.
Images and ALT Optimization
Search engines can not understand an image exactly like the text. They simply work on image filename as well as alt-text to read an image. Therefore, it is required to add the target keyword in your image alt-text as well. The search engine crawlers have become more intelligent with time. Every image that you include on your site should have alt text (alternative text) associated with it. With the help of alt text, the crawlers learn about the nature of the image. If you have included the alt text with your image the chances of getting it clicked increase thoroughly. You need to optimize images for the web. However, you can use WordPress image optimizer plugins to optimize images that you wish to use in your website.
Internal and External Linking
Linking is crucial, both internal linking or external linking. Internal linking facilitates you to eliminate the bounce rate on your website. Also, it helps the user to stay for longer than usual. In fact, adding internal links can add to improve the organic traffic to your website. You can take help from WordPress internal linking plugins to manage internal links on your WordPress website with ease. Visitors will keep engaged in the internal links and keep reading the stuff you wish them to read by involving them internally.
On the other hand, if we look at the external links, they are another useful resource to grab users. Basically, an external link is a hyperlink that refers to another website. Make sure you don’t have any broken links present on your website. Such links, be it internal or external can damage your site’s reputation. You can find and fix broken links in WordPress to avoid any trouble. However, SEO experts believe that external linking has a great effect on search rankings.
Website Load Speed
A website speed can be a milestone in the success of your website. However, it can impact the bounce rate as well. Because if your site is taking much time to load, then chances are visitors will move to some other website without spending much time waiting there. Your website should load as quickly as possible. However, there are multiple ways to speed up your WordPress site. You can also make use of WordPress cache plugins to speed up the site. And there are several WordPress speed test tools that can help you determine the speed of your site.
Well, who don’t like a mobile-friendly website? Yes, responsive web design is the need of the hour. After Google has updated its algorithm and has started giving preferences to mobile-optimized websites. The trend of responsive websites has touched new heights. Any page you have created makes sure it is fully mobile-friendly. And people are not facing problems while viewing it on any device they want. Webmasters use responsive web design frameworks to be sure about the design they are creating. There are certain tools that help you follow an efficient responsive design process to craft a beautiful fully responsive website in minutes. This technique is one of the wonderful on-page SEO techniques to implement.
Optimization of URLs
A well-structured URL improves your SEO score. URLs that are not created intelligently will certainly end up giving poor results. Every page present on your website has a unique URL (however, it should be). Because if it is not unique, then chances of clashes and canonicalization increases at a great speed. People will find it difficult to locate a page if they don’t have a proper and complete URL. However, it is suggested not to include a special character, tough words, numbers, and other complicated words to your URL. Because that can make it difficult to remember and it might not fit in the Google guidelines as well.
So, having a properly structured and easy-to-remember URL can help you attract more visitors to your site. So it is an efficient on-page SEO technique that you should follow.
Rich Snippets and Featured Snippets
A rich snippet is nothing but an enhanced organic search result. Whereas, a featured snippet is a solution to your query that emerges at the top of the organic search results placed at position zero. Whenever a search engine finds well-presented information that matches exactly with the answer to the search query, it displays it as a search result. Thus, try to present your content as the exact answer to your target keyword. Conversely, featured snippets are designed in a way that they present the best possible answer to the asked question above the organic search.
Having an active community can help you connect with like-minded people with ease. This may not sound like one of the tech things to some. But it is considered the most useful on-page SEO techniques that you should follow. Creating a community where people can ask questions in the comments can be a great boost for your site.
On-page SEO Techniques – In Conclusion
If you wish to improve your website’s SEO ranking, then implement the above-discussed on-page SEO techniques on your website for sure. All these on-page SEO techniques work amazing together to achieve the desired results. However, the list of on-page SEO techniques includes many other things too. Simply implementing them can elevate your online presence and help you to improve the overall performance of your website. SEO is evolving at a great speed and you need to catch up quickly. There are some simple and practical strategies to boost your WordPress SEO and you can easily employ them to your website.
On the other hand, make sure you spend enough time on the basics as well. They include valuable content creation (may or may not with the help of content creation tools and plugins), following technical trends, incorporating backlinks, improving site speed by keeping an eye on site speed with the help of website speed test tools, and so on. Keeping all the things in mind will give you a completely SEO optimized website without a hitch. I hope this guide has helped you understand the technical jargon related to on-page SEO techniques. But if you still have any issues, you can leave me a message below in the comments section.
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