On Page SEO – An Essential Nutrient For Your Website
If I ask you “What is the most important thing in On Page SEO on WordPress? What really will determine how well your web page will rank on the Google?” Is it the keywords? Content-length? Social sharing? Or All? Well, the answer is more complicated than that.
What is the Fuss about SEO?
SEO, Search Engine Optimization plays a significant role in optimizing the number of conversions on your website. There are simply a set of rules so as to improve the quality of your website and make it easily navigated and accessed. These act as ground rules on which websites act so as to improve and roll in some significant search engine traffic. And as specified in the Searchmetrics ranking factors, Content holds the ruling power, it is the king.
Source: Searchmetrics Ranking Factors
From the business point of view, it can be considered as an investment since, it profits the webmasters only, at the end of the day. It has the power to act as a rocket launcher and can throw the spotlight on the website effectively. It is also a potential marketing tool, as search engines are constantly grabbing larger market share.
How To Effectively Implement On Page SEO on a WordPress Website
You just cannot simply go into one reason to improve SEO on a website. Google have laid a large web of rules in order to score high in SEO ranking. And do you know how many rules are there??? More than 200 only!!! Can you believe that?wikipedia
You must be wondering that in order to achieve high ranking you need to work this much which is ridiculously too much. Well, the good news is you don’t have to follow those 200 parameters. All you gotta do is follow some simple steps and then you’ll be able to improve your website’s SEO ranking.
The answer lies in three words, “On Page SEO”. Yes, On Page SEO is mainly responsible for the SEO part where all the live page factors come to play. It is also a fact that if you did the on-page part of the SEO with caution, you’ll not have much trouble ahead.
What Exactly Is On Page SEO?
In simplest words, the optimization that is done on the web pages to increase the SEO ranking of the website is “On Page SEO”. There are some key factors on which On Page SEO depends a lot,
- Keywords planned in the Article Title.
- 1-2% Keyword density is optimum.
- Use of Keywords in Headings and subheadings tags.
- Keywords in your image’s Alt Tag.
- Relevant internal links to your previous posts.
- Use of keywords in first and the last paragraph of the blog post.
In the absence of On Page SEO, the page cannot rank well in any conditions. So, if you really want to increase your search engine traffic, you seriously must upgrade your on-page optimization.
Have a look at – php-developer.org
The site was build from scratch by writing blogs on web development. Emerson, the site owner, started his website in 2009 on PHP development and WordPress. His was a brand new site in a highly competitive and speedily growing tech-world. By working and merging his self-created techniques on content, development, and SEO, he managed to raise the website from having zero traffic to landing rank #1 in the web world.
So, here are some practical ways you might want to follow to give a kick start to your on page optimization from the very beginning.
1. SEO Friendly URLs
Google stated that the first 3-5 words in the URL are given more preference. So, the message is simple, “Make it short and sweet”. And one more important thing, always use your target keyword in the URL.
The most crucial On Page SEO factor is your title tag. If I say in general, you should always try to keep your target keyword closer to the start of the title. However, I am not saying to use it always as the first sentence, yet the closer your keyword is, the higher the ranking is.
2. Add Adjectives & Use H1 Tag For Title
Use modifiers (Adjective/Adverb) such as “2017”, “Best”, “Incredible” and so on. This can help to rank up for a long tail version of your keyword. So, whenever you make the title, just make sure to use modifiers which I love to call as “Powerful/Emotional” words. Use them and you’ll see the difference in terms of increased traffic.
You all must know that H1 tag is for “Headline Tag”. Usually, WordPress add the H1 tag automatically in your post’s title. So, if you are using WordPress as your CMS (Content Management System), then there is no worry as they will, by default, change the tag.
Now, if you’re using any other CMS, then I suggest you check the title tag before doing anything else.
3. Overpower With Multimedia
Now, this can be a food for thought that the text is life-giving as well as life taking for your website. Too much text without any interactive graphics can be suicidal for your website.
You need to get some engaging graphics for your post alongside the text content. This will significantly decrease the bounce rate of your website.
4. Placement Of Target Keyword
Always remember to include at least one keyword in your subtitle. And the maximum amount for that is also one. This is an optimum amount of the usage of keywords. Now, the second thing is to wrap it up in H2 Tag.
This effort definitely doesn’t make or break the efforts of On Page SEO, however, in my observation, it definitely leaves a mark.
Your keyword must come up in first 100 words, if not so then, in first 150 words at least. This definitely helps Google to understand the relevance of your website. This can be a bad news for those who often go for a funny start before hopping onto the topic. If you often do that, I recommend the use of at least one keyword in the first 150 words which will help the Google bots with your website’s relevance.
5. Responsive Design & Attach Outbound links
Do you know Google started punishing unresponsive sites from 2015? Now, after the introduction of AMP (Accelerated Mobile Pages) Google has moved on to next level. Responsive design is a must or else your website will not be indexed. So, just make sure that you work on that. This point also represents that part of Google where it represents people.
This is one of the easiest, white hat SEO approach to get increased traffic.
These outbound links help Google to figure out the main niche of your web page. It also assures Google that your web page has quality information. So, the Master tip here is using 2-4 outbound links per 1000 words. This can be a nice “Rule of Thumb” for your website.
6. Spread Magic With Internal Links
Now, you must have gone through Wikipedia (Coz I cannot believe that you haven’t!!!). You must have noticed that Wikipedia always have excellent rankings in Google or any search engine. Do you know why? It is because of Internal Links.
Well, you should go for it. Now, unlike Wikipedia don’t go directly to 50+ links per page. Go, for 2-5 links per page. And increase gradually, if needed, only then.
7. Increase Website Speed & Spread Some LSI
Always remember, Google is always watching. The almighty Google keeps an eye on your website’s speed. So. if your website speed is slow, then there are chances I say 100%, that your ranking will drop down.
So, you have many things to do, such as optimizing heavy images, faster-hosting services (May switch) and usage of CDN. This will have a great impact on your website’s loading speed in positive terms.
LSI is an acronym for Latent Semantic Indexing. Just use them naturally over the post to increase your website’s relevance. If you write long contents like around 1900 words to 2500 words, well then you’re using them naturally, yet make sure of it.
8. Quality Of The Content
Well, I am pretty sure you’re sick of hearing quality content over and over again. But trust me, this is very important also. However, there are no hardcore rule to define quality content, but still, you can check these points to evaluate your content quality indirectly,
- Bookmarks on Chrome.
- “Time on Site”
- Search results for the brand of yours.
- Repeat Visitors.
9. App Store Optimization
It seems pretty obvious as the mobile market has been rapidly growing the beginning of 21st century. This increase came to a prominent change since the development of mobile applications and the world kept on becoming mobile friendlier. And there are numerous sites which spend huge chunks of money on mobile ads, thus Google will soon start tapping on the need to deliver content to mobile users.
Moreover, App Indexing seems to be the most recent development in search results that can, in turn, affect top ranking according to the incorporation of target keywords.
“ASO (App Store Optimization) will be the next gen SEO in 2016,”
-Rob Lons (performance SEO services RankPay.)
So, these are the must dos of On Page SEO which will definitely have a greater impact on your SEO rankings. You must do these in order to improve your SERP rankings. Just for a quick flashback, let’s have a look on the Steps we discussed above.
- SEO Friendly URLs.
- Always start a title with a keyword.
- Add Adjective or Adverb to your Title.
- Don’t Forget to Use H1 Tag for Title.
- Overpower with Multimedia
- Use H2 tag for Subheadings.
- Don’t miss the target keyword in first 100 words.
- Responsive Design might offer you a Solution.
- Increase The use of Outbound links.
- Spread Magic with Internal Links.
- Increase Website Speed.
- Spread Some LSI.
- Quality of the Content
- App Store Optimization
So, this is the list, make it as your checklist if you want, it’s sort of a multitasking list. Make sure that you actually get the breakthrough.
This process can be easier by using certain plugins and other tools in order to get a responsive design. There are loads of highly responsive themes you can design through TemplateToaster, web design software. I find it kinda sweet as everything is in one place and the website speed is increased significantly since the elements are so much to choose. You can opt for minimal design and loads of white space and nail the proficiency in SEO and responsive design as it is mobile-friendly too.
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Frequently Committed Mistakes
Simply listing facts and descriptions of your products and expecting the search engine traffic to start rolling in, is a grave mistake that e-commerce websites commit. There are n number of errors that take place on a regular basis on many e-commerce websites. Let’s have a look at some of them
- Dearth of Description
A product deserves to be sold out, just by the word of it. A detailed quality-related description of product needs to be done so as to influence the customer’s purchasing decision, positively. As it is said, too much of everything is awful, too much of it might make it look pushy or the lack of it too, would make the product seem ‘not good enough’. A balance must be maintained so as to make the description appear apt.
- Scanty Reviews
Before making a purchase, 60-70% of the customers prefer going through the reviews so as to learn about the product and their expectations are established firmly based on that. In addition to that, what’s the harm in including a brand new content for your website, that too for free?
- Gibberish URLs
Any site’s URL play a key role in catching the audience’s eye. The addition of target keywords and subtraction
of gibberish numbers, alphabets or symbols, needs to be done. The cleaner the URL appears, the better chances it has of getting clicks and views.
- Mundane Titles
By integrating non-quality titles, you are committing a terrible mistake because people are most likely to ignore such titles which don’t convince them to open it and look through.
“The success of a page should be measured by one criteria: Does the visitor do what you want them to do?”
– Aaron Wall
How you like my views on this, Give me a feedback via comments and I will get back to you. And if you have any views or list of your own, please do share it, I would love to increase my knowledge set as well.
Till then have a Good One.
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