How effective is your current marketing campaign? Are you failing to implement marketing channels that could take your marketing to the next level? Influencer marketing is a concept that has been around for years but is recently picking up pace with new mediums and new types of influencers. In just a couple of years, it is now one of the most favored marketing channels among influencers. But what could be the reason behind this? How can it possibly leverage your current marketing campaign? Read on to find your answers.