For some of us, SEO, SMO, SEM, and SMM, might as well be gibberish, however, these are the terms that lead to an increase in traffic and ultimately money. Falling under the umbrella term of Internet Marketing, these are some acronyms that you need to know and understand before you dive into experimenting with them.
You’ve got mail!
What began as a happy thought, web marketers turned it into dread, and emails found themselves headed straight towards spam. Not a happy thought for marketers that had been tiptoeing the line of annoyance. Then came opt-in forms and all was well in the world again.
It makes sense to create landing pages on a regular basis for business and marketing reasons – targeting a very specific audience/niche, promoting a specific product or promotion, or just building traffic for a key term and converting visitors into customers based on their intent in their search.But the issue arises when you try to do too many things with one landing page. When someone lands on your site, for instance, selling coat hangers, and you try to sell them a coat. You have to get them looking for what it is it that you sell, and make sure the landing page gives them everything they need to make an informed decision.
When it comes to run a well-rounded Digital Marketing Strategy, we have to face countless different tasks. Shortly said, if we do not accurately plan our activity beforehand, we may end up in a time-sink! All of us involved in this field strive to preserve as much time as possible with a view to better focus on what counts the most: content creation! Squandering time in the same repetitive tasks keeps us away from the main objective and it may lead to shabby content, poor communication and lower engagement of our communities. In this scenario, we can count on some helpful tools that are capable to wisely balance task automation with the unmissable personal touch. Along this blog post, i will be introducing some helpful tools that have been tailored to reduce time-waste and keep our Digital Strategy smoothly up and running!
As Digital Marketers we do oftentimes regard Content Marketing as a pretty new industry to deal with. Though it still has to do with content creation and there’s no need to point out that we have been generating content since the dawn of times! Needless to say that the concept of Editorial Calendar was already born with the rise of the publishing industry. Press agencies and publishing houses are used to plan content with a noticeable advance. The fast-moving Web Marketing’s environment does not allow us to be so far-sighted. However, editorial calendars are an amazingly helpful tool to rely upon and to flawlessly organise our workflow.
Nowadays, you can leverage a countless number of Twitter management tools to improve and streamline your daily tasks on the platform. Just by looking around search engines you are going to be overwhelmed with them. The truth of the matter is that most of them are meant to carry out just a single tiny task while others are spoiled with tons of awful advertisement. I tried to summarize and spell out some of the most helpful Twitter tools to better manage your Twitter pages. Or at least the ones i think are the most useful to any busy Social Media Manager on earth! These tools may serve a huge variety of purposes such gaining traction with your sales, better disseminate your content, tracking your data down, raising the number of your followers or promoting your blog. It is just up to you.
Would you like to boost traffic to your Website or Blog and even increase the amount of people who read your content? Who wouldn’t, you say! Today I will be introducing you some useful strategies to pave this way in order to give you the possibility either to get your website off the ground or become a trustworthy and successful blogger, as well. The main goal of these methods is not just about quantity: we do sure want to uplift the overall traffic but what is even more critical is to draw quality audience towards our websites that mean a group of loyal people who is supposed to follow you on regular basis and over the long run.
Despite the kind of business you are running (small, medium or large), you can count on Social Media content to stand out from the rest of the crowd: plain text, infographic, videos, podcasts and the list goes on. All of these tools have may consistently improve either your outreach or content effectiveness. Keep in mind that nowadays, everything you do or say on Social Media is like a truthful extension of your own Brand, a sort of “Social Body Language”. Needless to say that the way you are going to choose the Social Networks for your business will be critical.
The email content is definitely critical but what if your subject line is not compelling enough to win the readers over? Subject lines are the most important baits to persuade people to click on your email and move forward! Let’s consider an ordinary day in any of your follower’s life: it is very likely that he/she will be going to get dozens of emails on a daily basis.
Growth, growth, growth. Any kind of business, mostly the ones in their early phases, strive to further grow, to broaden their brand visibility as well as to gain brand new followers (possibly customers). Growth Hacking is a rock-solid strategy that encompasses Social Media Marketing, Inbound, Content Writing and Influencer Marketing in order to make the most out of these possibilities and to further develop your business. The bottom line is to widen the target audience by diminishing the CPA (Cost per Acquisition) of each client.
If you are into the digital marketing field, chances that you’ve heard of Google Analytics are pretty well. GA is a robust web-based tool that collects data, analyses it and presents in the form of meaningful reports. These reports help to encompass a detailed yet understandable statistics of website visitors.
Google Analytics is known to help marketing professionals and webmasters provide a deep insight into the visitor’s activities for their websites. Most people, however, don’t utilise the full potential of this highly advanced free analytics tool. Studies have shown that as many as 75% E-commerce retailers use Google Analytics incorrectly.
How effective is your current marketing campaign? Are you failing to implement marketing channels that could take your marketing to the next level? Influencer marketing is a concept that has been around for years but is recently picking up pace with new mediums and new types of influencers. In just a couple of years, it is now one of the most favored marketing channels among influencers. But what could be the reason behind this? How can it possibly leverage your current marketing campaign? Read on to find your answers.
Social Media plays a vital role in increasing your brand values. They build a direct communication line between companies and consumers. You must have some sort of social media presence on sites like Facebook, Twitter and LinkedIn and many others.
Email Marketing is one of the easiest and affordable ways of practicing good inbound marketing. It means sending emails to the people that really want to hear from you. It’s been said that email marketing is “dead” now; it’s not totally email marketing still gets the highest engagement rates of any marketing strategy. But, most of the time your emails get unnoticed because of your email marketing strategy. The email you are sending is found lost and maybe in the spam folder of the recipient. There are few chances that people open your mail, if they do, they don’t actually click through.
Successful copywriters study trends, follow Google content updates, and hone their skills into minimal niches. The words may be difficult to come by, but successful writers take inspiration from unrelated examples to regain motivation to complete a project. Great writers are always willing and wanting to learn.
Nowadays, Social Media is the best platform for you to reach your niche related audience. These social media channels allow you to drive traffic by your content to your business or your website. The main thing you need to consider is the way how you publish your content or share information online. Do you know 10% of traffic online comes from Facebook and Twitter and Google+ are on the same trail for driving traffic?
Online marketers are very fond of knowing the easiest and simplest tricks to improve our online marketing campaign. It’s a question for all online marketers/ digital marketers that which tools do you use for your online marketing campaign work? Are all these free tools? The tools we use have different varieties of uses and needs, we use these tools for your social media marketing, for content, email marketing and there are much more things.
Inbound marketing is the practice of marketing your business with podcasts, videos, newsletters, eBooks, SEO, pay-per-click ads, white papers, social media marketing, social bookmarking, content marketing, and anything that can reach potential customers and entice them to move through the sales funnel. Even blogs can be used as an inbound marketing tactic, but what you are about to read talks about how to use inbound marketing to encourage people to visit your blog so they can potentially be converted into customers.
Social media has a great visitor-generation potential and has good significance and value for the online businesses. Businesses can use the social media platform to generate more revenue and sales, by driving in more web traffic through the popular channels, if it uses social networking websites in an effective and consumer-oriented way.